Tech
UpScrolled Emerges as Ethical Social Media Alternative at Web Summit Qatar 2026
At Web Summit Qatar 2026, where global tech leaders are debating AI and digital regulation frameworks, one of the most talked-about topics comes from an unexpected source: a rapidly growing social media platform called UpScrolled.
Launched last year, the app has already been downloaded millions of times and now ranks at the top of app stores in countries including the United States, United Kingdom, Canada, and Australia. Its swift rise signals a growing appetite for social platforms that offer alternatives to the algorithms and data-driven strategies of major tech companies.
Speaking at the opening night of the summit, UpScrolled founder Issam Hijazi framed the platform as a response to the shortcomings of Big Tech. “Big Tech over the last couple of years has proven they’re not really in it for ethics. They prioritise profit over people, they sell user data, they design platforms to keep you addicted, and they don’t really care about your mental health or wellbeing,” he said.
UpScrolled allows users to share photos, videos, and text posts, scroll through feeds, and send direct messages, much like Instagram and X. However, Hijazi emphasized that the platform’s design prioritizes user wellbeing rather than engagement metrics. “Other platforms are designed to have us as the product because we are generating money for them. They designed the algorithm to keep you scrolling without any value. We don’t do that. We designed UpScrolled to let people log off,” he said.
The platform also promises freedom of expression, minimal algorithmic interference, and no shadow banning, presenting itself as an alternative during a period when public trust in mainstream social media is increasingly fragile. Hijazi linked this approach to broader concerns about digital transparency, noting that recent changes in TikTok’s US ownership had raised questions about content control, moderation, and user autonomy. “We cannot keep blaming the algorithm or the technology because there are people who are building this technology,” Hijazi said. “Behind the scenes, certain people train the algorithm to amplify certain things and suppress others.”
Despite the dominance of established tech giants, UpScrolled’s rapid adoption suggests there is space for platforms that respond directly to user concerns. Hijazi said the platform has drawn interest from investors aligned with its ethical approach. “There’s a lot of ethical people around the world who want to be part of our journey. They want to be part of our mission and our vision and what we’re trying to build,” he added.
UpScrolled emerged as a response to widespread dissatisfaction with mainstream social media, and Hijazi aims to maintain the momentum by continuing to refine the platform. With millions of users worldwide and growing investor support, UpScrolled seeks to position itself as a social media alternative built for people rather than profit.
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