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Europeans Choose Skill-Based Holidays Over Traditional Sightseeing, Mastercard Survey Finds

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European travellers are increasingly using their holidays to learn new skills rather than simply relax or collect souvenirs, according to a new survey by Mastercard that highlights a growing demand for experience-driven travel.

The study, which surveyed more than 27,000 holidaymakers across 28 European countries, found that 48 percent of respondents plan to learn a new skill during their trips this summer. Many travellers also said they are willing to spend more on holidays that offer authentic learning experiences, reflecting changing priorities in the tourism sector.

According to the findings, 42 percent of participants would pay extra for trips that include opportunities to develop new abilities, while seeking local businesses and instructors who can provide genuine cultural experiences.

The survey found that 37 percent of respondents have already booked what Mastercard describes as a “skilliday” – a holiday centred on learning practical or creative skills rather than traditional sightseeing.

Younger travellers are leading the trend. Among those aged 18 to 24, 57 percent said they were planning a skill-based holiday this season. The figure stood at 52 percent among travellers aged 25 to 34, showing continued enthusiasm among younger generations for educational travel experiences.

The research also revealed that 51 percent believe learning something new makes a holiday more meaningful, while 48 percent said the knowledge and abilities gained during a trip are more valuable than the souvenirs they bring home.

Natalia Lechmanova, chief economist for Europe at the Mastercard Economics Institute, said travellers are increasingly looking for experiences that create lasting memories through active participation.

She said spending on experiences has remained stronger than spending on physical goods, with skill-focused holidays representing a growing segment of the travel market. She added that these trips often encourage visitors to explore smaller towns, rural communities and destinations outside the traditional peak tourist season, helping spread tourism benefits more evenly.

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Language learning emerged as the most popular activity among European travellers, with 30 percent expressing interest in improving basic conversational skills while abroad. Culinary experiences ranked closely behind, with 28 percent hoping to attend cooking classes led by local chefs, while another 28 percent wanted to learn about food and drink production, including cheesemaking.

Wellness activities such as meditation, yoga and martial arts attracted 25 percent of respondents, followed by traditional crafts including pottery, weaving and woodworking at 24 percent. Creative pursuits such as photography, painting and writing were selected by 23 percent, while sports, hiking and surfing appealed to 19 percent.

The survey also highlighted differences between countries. Serbian travellers showed the strongest interest in learning new languages, while Romanians expressed the greatest enthusiasm for cooking classes. Swedish respondents were particularly interested in food production, Slovenians favoured wellness activities, and Italians showed the highest interest in traditional crafts. Croatians and Serbians ranked highest for creative arts, while Ukrainians were the most interested in developing new sports and fitness skills during their holidays.

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Mont Blanc Hiking Route Faces Calls for Visitor Limits as Crowds Grow

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One of Europe’s most popular long-distance hiking routes is facing new pressure to restrict visitor numbers as growing crowds create problems for local communities, mountain guides and the environment.

The Tour du Mont-Blanc is a 170-kilometre circuit passing through France, Italy and Switzerland. Around 80,000 people complete the route each year, with some sections becoming increasingly crowded during the peak hiking season.

On busy parts of the trail, groups can find themselves walking almost continuously behind one another, leaving little space between hikers. Local residents have also raised concerns about visitors failing to respect the natural environment.

Jean-Marc Peillex, mayor of Saint-Gervais-les-Bains in the French Alps, said the situation had become difficult to manage.

“Today we’re moving along in single file. People can only see the backsides of those in front of them. That’s hardly ideal,” he told Swiss public broadcaster SRF.

Peillex wants access to the French section of the route restricted from next spring, with checks and penalties used to enforce the system.

Under the proposed arrangements, hikers planning to complete the Tour du Mont-Blanc would need to reserve accommodation in a mountain hut or an authorised bivouac area. These designated outdoor camping zones generally offer limited facilities compared with huts.

Peillex said hikers unable to secure a place should consider delaying their trip until the following year.

Although only a small section of the route passes through Saint-Gervais-les-Bains, other French municipalities along the trail are working together on the proposed regulations. Their goal is to introduce the new system next spring.

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Switzerland has not announced similar restrictions, although officials there also acknowledge growing pressure from tourism.

Joachim Rausis, mayor of Orsières in Switzerland’s Valais canton, said there were warning signs and that better coordination was needed between France, Italy and Switzerland.

The rising number of visitors is also creating difficulties for mountain guides. Hotels and mountain huts often need to be booked a year ahead, making planning difficult for self-employed guides whose clients may not arrange trips so far in advance.

The debate reflects a wider challenge facing Alpine tourism: finding a balance between protecting fragile mountain environments, supporting local communities and maintaining public access to the mountains.

Reservation systems are already used on some routes leading toward the Mont Blanc summit. Overnight stays at the Nid d’Aigle, Tête Rousse and Goûter huts require advance bookings, with hikers’ names recorded and booking confirmations subject to checks.

The Goûter and Tête Rousse huts had been operating during the 2026 season but were temporarily closed on August 11 because of rockfall risks.

Officials now face the task of deciding whether similar controls should be extended to the wider Tour du Mont-Blanc as visitor numbers continue to rise.

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Spain Introduces Border Checks on Travellers Arriving From Italy

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Spain has introduced temporary border checks on travellers arriving from Italy, escalating a dispute between Madrid and Rome over controls imposed during the recent Ceuta migrant crisis.

The measures came into effect from Saturday, August 8, after Italy refused to comply with a Spanish demand to remove its own border checks on travellers arriving from Spain. Madrid said its controls would remain in place until September 7, while Rome confirmed on Friday that its suspension of normal Schengen arrangements would continue at least until August 15.

The dispute comes during the peak summer travel season, when thousands of people are expected to travel between the two countries. Spanish officials have criticised the Italian measures, saying Spanish citizens have already faced additional checks when entering Italy.

Under Spain’s new arrangements, travellers arriving from Italy by air, sea or land may be required to present identification documents. EU citizens must show a valid identity document, while travellers from outside the bloc may also need to provide a visa or residence permit.

Italian nationals can use either a passport or a national identity card valid for international travel. However, Spain’s requirements come shortly after Italy stopped recognising paper identity cards as travel documents from August 3. Travellers using Italian identity cards must therefore have the electronic CIE version.

The additional checks could cause delays at major airports, ports and land crossings, particularly during one of the busiest periods of the European holiday season.

At airports, Spanish authorities may conduct checks at arrival gates or during boarding. Travellers arriving by ferry or other maritime services could be checked either before departure or after reaching Spain.

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People travelling by road from Italy will generally pass through France before reaching Spain. They may therefore be stopped at the French-Spanish border and asked to present their identification documents.

Families travelling with children have also been advised to ensure that every minor carries the necessary travel documents. Italian regulations provide identity documents with different validity periods depending on a child’s age. Documents are valid for three years for children under three and five years for those aged between three and 18.

Children under 14 are not permitted to travel alone, adding another consideration for families planning journeys between the two countries.

Travellers bringing pets into Spain must also meet EU requirements. Animals need an EU pet passport issued by a veterinarian, along with a microchip and valid vaccination against rabies.

The dispute has created additional uncertainty for travellers who arranged their summer journeys before the measures were announced. Madrid and Rome now face pressure to resolve the disagreement while avoiding further disruption to movement between two EU member states normally connected by the Schengen free-travel area.

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Trip-Maxxing’ Takes Off as Travellers Seek Four-City European Adventures

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Travellers are increasingly choosing to visit several European cities in a single holiday, with a new trend known as “trip-maxxing” gaining popularity among those looking to pack more culture, nightlife and sightseeing into one journey.

Rather than spending a week in one destination, trip-maxxing involves creating multi-city routes that connect several places through relatively short and affordable journeys. New research has ranked the best routes across Europe based on nightlife, cultural attractions, travel time, accommodation costs and the number of UNESCO World Heritage Sites nearby.

Ten routes made the list, with the top five offering a mix of major capitals and less-visited cities.

The highest-ranked route runs from Berlin to Prague, Vienna and Budapest, scoring 28.8 out of 40. Berlin received the strongest score for nightlife, while its history, cultural attractions and relatively affordable accommodation added to its appeal.

Prague can be reached from Berlin in less than five hours by bus. Visitors can explore its Gothic Old Town, Prague Castle and the historic Charles Bridge before continuing to Vienna.

The Austrian capital offers a different experience, with elegant imperial architecture, coffee houses, museums and cultural landmarks such as the Kunsthistorisches Museum and Vienna State Opera.

The journey ends in Budapest, less than four hours from Vienna. The Hungarian capital is known for its thermal baths, ruin bars, Danube views and landmarks including Chain Bridge and Fisherman’s Bastion.

The second-ranked route follows the same path but replaces Vienna with Bratislava. Berlin, Prague, Bratislava and Budapest scored 28.1 overall and received the highest budget score in the ranking.

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Bratislava offers a quieter stop, with a historic Old Town, Bratislava Castle and a growing selection of independent restaurants and wine bars.

The third route connects Berlin, Prague, Wroclaw and Kraków. With total travel time of about 11.7 hours, it was among the fastest routes in the ranking. Wroclaw offers historic squares, Cathedral Island and its famous bronze gnome statues, while Kraków combines medieval architecture, food and nightlife.

Another route, from Amsterdam to Dortmund, Berlin and Prague, scored 27 and topped the culture category. Amsterdam’s museums and canals are followed by Dortmund’s industrial heritage and cultural revival before the journey continues east.

The fifth route begins in Frankfurt and continues through Berlin, Prague and Vienna. Although it takes around 13 hours in total, the journeys are spread across several days, allowing travellers to experience four very different European cities in one trip.

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