Travel
Helsinki Tops Global Ranking as World’s Most Sustainable Tourist Destination
As overtourism sparks housing crises, strains infrastructure, and devastates ecosystems across the globe, a handful of cities are proving that sustainable tourism is possible. According to the 2025 Global Destination Sustainability (GDS) Index, Helsinki has once again been named the most sustainable tourist destination in the world.
The annual ranking evaluates more than 100 cities using 70 indicators across four key areas: destination management, supply chains, social sustainability, and environmental performance. These include metrics such as visitor management, airport emissions, safety, and commitments to climate action.
For the second consecutive year, the Finnish capital secured the top spot. “Helsinki continues to raise the bar by defining the ‘next practices’ of regenerative destination management,” said Guy Bigwood, CEO of the GDS-Movement. “Through bold climate action, pioneering sustainability strategies, and a steadfast commitment to transparency, the city demonstrates exceptional vision.”
Helsinki’s Sustainable Tourism Model
Helsinki’s winning strategy rests on years of coordinated projects designed to limit the environmental footprint of tourism while benefiting residents. The city actively measures the carbon impact of visitors, aligns its tourism development with its climate roadmap, and provides guidance to businesses on adopting green practices.
“Tourism in Helsinki is developed with all aspects of sustainability in mind,” said Nina Vesterinen, the city’s tourism director. “Our aim is for Helsinki to be a better place when a visitor leaves than it was before they arrived.”
Partnerships between municipal authorities and the private sector have been key. Nearly all of Helsinki’s larger hotels—99 percent of those with more than 50 rooms—are now environmentally certified, compared with far lower rates across Europe. Conference centers, tour operators, and transport providers are also increasingly gaining certification. Meanwhile, the city has invested in greener electricity and district heating to cut emissions across sectors.
Global Recognition and Tourist Demand
Earlier this year, Helsinki became the first city of over half a million residents to achieve the Green Destinations certification, one of the strictest benchmarks in sustainable tourism. The designation, endorsed by the Global Sustainable Tourism Council, highlights Helsinki’s work in protecting the environment, people, and cultural heritage.
The city’s efforts appear to resonate with travelers. Tourism in Helsinki is booming, with overnight stays by international visitors rising 19 percent in the first seven months of 2025 compared with the same period in 2024, according to Statistics Finland.
Industry-wide trends also suggest demand for responsible travel is increasing. A 2025 report by Booking.com found that 93 percent of travelers globally want to make more sustainable choices, with many already adjusting their habits to minimize harm to local communities and the environment.
Looking ahead, Helsinki’s challenge is to build on its achievements while tackling the climate impact of long-distance travel. “A large proportion of international tourists visiting the city arrive by boat or by air, the climate impacts of which we acknowledge,” Vesterinen noted. “Accordingly, we are aiming to attract more tourists from Finland and neighboring European regions.”
Travel
Global Tourism Leaders Meet on Suez Canal Cruise as Middle East Conflict Threatens Summer Travel
More than 300 tourism executives and government officials from around the world have gathered aboard a luxury cruise ship on the Suez Canal to discuss the growing crisis facing global travel as conflict linked to Iran disrupts fuel supplies, aviation routes and summer holiday plans.
The three-day summit, organised by the World Travel & Tourism Council, comes as the tourism industry faces mounting pressure from rising oil prices and ongoing instability around the Strait of Hormuz, a key global energy corridor through which much of the world’s oil and liquefied natural gas normally passes.
Industry leaders warned that the conflict could lead to higher airfares, reduced flight schedules and weaker tourism demand during the peak summer season.
WTTC President and Chief Executive Gloria Guevara said the disruption was already affecting airline capacity worldwide.
“The crisis is affecting airline supply as there are fewer seats available,” Guevara said during the gathering, while expressing hope that the Middle East tourism market could recover within a few months if tensions ease.
Fuel shortages and rising energy prices have sharply increased operating costs for airlines, where fuel already represents one of the largest expenses. Tourism officials fear those costs will eventually be passed on to travellers through more expensive tickets and reduced route availability.
In its latest transport assessment, the European Commission warned that passengers could face delays, cancellations, longer travel times and rising prices if the crisis continues.
Guevara urged governments to consider reducing taxes on airlines to ease pressure on the sector and help prevent further increases in ticket prices.
Sherif Fathi, Egypt’s tourism minister, said the country was already feeling the economic effects of the regional conflict. He noted that tourism arrivals in Egypt fell 16 percent in April due to a reduction in available flights and airline seats.
“The main challenge for international tourism is not demand, but transport supply,” Fathi said, adding that disruptions in maritime, rail and land transport were also affecting global tourism and trade.
European tourism officials said governments across the continent were closely monitoring the situation. Eduardo Santander, head of the European Travel Commission, said European authorities were considering contingency measures if fuel shortages worsen.
He predicted travellers may increasingly choose destinations closer to home this summer, potentially boosting domestic and regional tourism within Europe.
Despite the uncertainty, tourism leaders attending the floating summit stressed that the industry had become more resilient after navigating previous crises including the Covid-19 pandemic and earlier geopolitical conflicts.
Tourism remains one of the world’s largest industries, supporting an estimated 376 million jobs globally and accounting for nearly 10 percent of the global economy. Industry executives said developments in the Middle East over the coming weeks could play a major role in shaping international travel patterns for the rest of the year.
Travel
Rising Jet Fuel Costs Revive Interest in Travelling to Spain Without Flying
Escalating tensions in the Strait of Hormuz are pushing up jet fuel prices worldwide and forcing travellers to reconsider how they reach popular destinations such as Spain, as airlines face mounting pressure from higher operating costs.
The Strait of Hormuz, a crucial global energy corridor, handles around 40 per cent of the fuel used by commercial aircraft worldwide. Continued disruption in the region has sharply increased the price of aviation fuel, creating fresh uncertainty for airlines ahead of the busy summer travel season.
While major carriers are attempting to reassure passengers, concerns are growing across the aviation sector about how long airlines can absorb the rising costs.
Iberia said this week that it plans to maintain its summer flight schedule and avoid introducing additional fuel surcharges despite the worsening energy situation. The airline’s president, Marco Sansavini, said the company’s financial restructuring over recent years had helped it withstand the shock better than some competitors.
However, he acknowledged that the impact on the wider aviation industry could be long-lasting. The parent group IAG expects its fuel bill to rise from €7 billion to €9 billion by 2026, reflecting the sustained pressure on energy markets.
As ticket prices climb, many travellers are again considering alternatives to flying, particularly within Europe.
Rail travel remains one of the main options, especially for passengers travelling from neighbouring countries. Spain’s high-speed rail network has improved its international connections in recent years, including services linking Barcelona with Paris and routes operated between Madrid and Lyon.
Yet Spain still faces major rail connectivity challenges. Much of the country’s railway system uses a different track gauge from the rest of Europe, limiting seamless international travel. Direct rail connections from the United Kingdom to Spain do not currently exist, and journeys from northern Europe often require multiple transfers and lengthy travel times.
Ferry travel is also attracting renewed attention. Routes linking southern England with northern Spanish ports such as Santander and Bilbao continue to operate, offering crossings lasting between 24 and 35 hours. Operators including Brittany Ferries have seen interest from travellers seeking alternatives to increasingly expensive flights.
Long-distance bus services are another option for budget-conscious travellers. Companies such as FlixBus operate routes connecting Spain with major European cities including Amsterdam, Milan and Paris, although journeys can last up to 20 hours.
Electric vehicles are also becoming a more practical alternative as charging infrastructure improves across Europe. Travellers driving from countries such as Germany, Belgium or France can increasingly reach Spain using major charging corridors, though infrastructure gaps remain in some inland regions.
Analysts say the situation highlights Spain’s heavy dependence on air travel. Tourism remains a cornerstone of the Spanish economy, while destinations such as the Canary Islands and Balearic Islands rely almost entirely on aviation links.
Industry experts warn that if major airlines reduce services or significantly increase fares because of fuel costs, Spain could face a direct impact on visitor numbers during the peak travel season.
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