Tech
EU’s AI Code of Practice Delayed as Tech Giants Push for Simplicity
The European Commission’s long-anticipated voluntary Code of Practice on General-Purpose Artificial Intelligence (GPAI) has been delayed but is now expected to be published before August, according to officials. The code is intended to support compliance with the EU’s AI Act, particularly for developers of large language models and other general-purpose AI systems.
The delay comes amid growing pressure from major U.S. technology companies — including Amazon, IBM, Google, Meta, Microsoft, and OpenAI — who have urged the Commission to streamline the code. Minutes from a meeting held last week between the companies and Werner Stengg, a senior official in the cabinet of EU Tech Commissioner Henna Virkkunen, reveal calls for the code to avoid excessive complexity and administrative burden.
“The code should be as simple as possible, so as to avoid redundant reporting and unnecessary administrative burden,” the companies reportedly told Stengg. They also emphasized that the final version should offer a realistic timeline for implementation and remain within the scope of the AI Act.
Initially scheduled for release on May 2, the final draft was postponed after the Commission received requests for extended consultation periods. Over the past year, the Commission has held a series of workshops and plenary sessions involving around 1,000 participants, including industry experts and civil society representatives. Thirteen experts were formally appointed to contribute to the drafting process.
Previous iterations of the text have drawn criticism from multiple stakeholders. European publishers raised concerns over copyright implications, while tech companies warned that the proposals could hinder innovation. Cultural figures have also weighed in: ABBA’s Björn Ulvaeus, president of the International Confederation of Societies of Authors and Composers (CISAC), recently cautioned lawmakers against yielding to Big Tech pressures that could erode creative rights.
Despite the delays, the Commission has stated it still aims to publish the revised code before summer. The timing is significant, as the rules related to general-purpose AI tools will enter into force on August 2. Meanwhile, the broader AI Act — which classifies AI systems according to risk levels — is being phased in and will become fully enforceable by 2027.
The forthcoming code is seen as an important step in shaping responsible AI development within the EU, even as debates continue over how best to balance innovation, regulation, and rights protection.
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Sweden’s ‘W’ Platform Joins Europe’s Push to Build Big Tech Alternative
A new Sweden-based social media platform called “W” has entered the growing field of European tech initiatives seeking to challenge the dominance of US-based Big Tech companies, as the European Commission announced its participation on Wednesday.
The platform, which was first introduced at the World Economic Forum in January, promotes itself as a digital space built on “verified human users, transparency, privacy and free speech.” It has now launched a beta version, with access limited to users who pass a vetting process before being allowed to post content.
European Commission President Ursula von der Leyen and European Council President Antonio Costa are among the early official users of the platform, signalling political support for the initiative. Users are required to verify their identity either by registering their real name or by using “W Identity,” a separate verification tool that scans passports or national identity documents directly on a user’s device.
According to the company, W was developed by a group of entrepreneurs working across media, technology and artificial intelligence. The platform states that it plans to host data exclusively on European servers operated by European companies, aligning its infrastructure with EU data protection standards.
CEO Anna Zeiter has said the platform intends to rely on European service providers, including Switzerland-based encrypted email company Proton and Finland’s cloud computing firm UpCloud, as part of its commitment to privacy-focused operations within Europe.
The launch comes amid a broader push across the continent to reduce dependence on US technology giants and strengthen what policymakers describe as “digital sovereignty.” Governments in France, Germany and the Netherlands have previously raised concerns that reliance on foreign-owned platforms could expose Europe to security risks and limit control over sensitive data.
W is part of a wider wave of European alternatives to mainstream social media networks. Other emerging platforms include Bulle in France, Eurosky, Monnett and eYou, all aiming to offer regionally governed digital ecosystems.
Some of these platforms recently signed a declaration supporting the development of Europe’s “social stack,” a shared digital infrastructure intended to provide a more diverse and resilient online environment. The initiative argues for reducing reliance on dominant global platforms and promoting alternatives with governance structures rooted in Europe.
However, analysts have noted that competing with established social media giants presents significant challenges. Experts have pointed out that new platforms often struggle to maintain large user bases, as they typically lack the scale, engagement features and convenience that have made existing networks dominant in global digital communication.
Despite these challenges, supporters of W and similar projects say the push reflects a broader effort to reshape Europe’s digital landscape and assert greater control over data, privacy and online governance in an increasingly competitive global tech environment.
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