Tech
European Journalist Suspended for Using AI-Generated Fake Quotes
Journalist Peter Vandermeersch, who worked with Dutch publisher Mediahuis, reportedly fabricated expert quotes into 15 of 53 articles written for them. Vandermeersch, a senior European journalist, has been temporarily suspended after an investigation revealed he published quotes generated by artificial intelligence (AI) as if they were genuine.
The Dutch newspaper NRC reported that Vandermeersch inserted “dozens” of fabricated quotes into articles published on two Mediahuis websites. Some of the statements attributed to experts could not be found in the sources Vandermeersch cited, including news articles and scientific studies. Seven of the individuals whose quotes were used confirmed they had never made the statements attributed to them.
Vandermeersch served as chief executive of Mediahuis Ireland from 2022 to 2025 before taking on a fellowship role in journalism and society at Mediahuis. He confirmed his temporary suspension on his blog, saying he relied on AI tools including ChatGPT, Perplexity, and Google’s Notebook to summarise lengthy reports, trusting the outputs to be accurate.
Instead, the systems generated fabricated quotes that “put words into people’s mouths,” Vandermeersch admitted. “That was not just careless, it was wrong,” he wrote. “It is particularly painful that I made precisely the mistake I have repeatedly warned colleagues about: these language models are so good that they produce irresistible quotes you are tempted to use as an author.”
Vandermeersch said he first discovered the issue last year, when two of his articles were found to contain AI-generated quotes. He did not correct the errors at the time, which allowed the problem to persist. “When I realised this a few months ago, my enthusiasm diminished, as did my use of AI,” he said.
He explained that he continues to use AI for tasks such as translation, generating ideas, creating headlines, and developing story angles, but with “far less naive trust than before.” Mediahuis has yet to announce any further disciplinary measures or whether it will retract the affected articles.
The case has raised fresh concerns about the use of AI in journalism, highlighting the risks of relying on automated systems to generate content without verification. Industry experts warn that while AI tools can be valuable for research and drafting, uncritical use can lead to serious ethical breaches, including the misrepresentation of sources.
Mediahuis said it takes the matter seriously and is reviewing editorial procedures to prevent similar incidents in the future. The scandal has sparked a wider discussion in European media about the ethical boundaries of AI in reporting, particularly when it comes to quoting real people.
The incident underscores the growing tension between technological convenience and journalistic integrity, as newsrooms across Europe experiment with AI tools while balancing accuracy and accountability.
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