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Trump Threatens Trade Retaliation After EU Slaps Google With €2.95 Billion Fine
US President Donald Trump has threatened to hit back against the European Union after the European Commission fined Google €2.95 billion for abusing its dominant position in the advertising technology market.
In a post on Truth Social, Trump denounced the fine as “very unfair” and “discriminatory,” vowing that his administration “will not allow these actions to stand.” He added that he would consider launching a Section 301 investigation under the Trade Act of 1974, a move that could pave the way for retaliatory tariffs or penalties against the EU. “I will be speaking to the European Union,” Trump told reporters at the White House on Friday.
The European Commission said its probe found Google had “abused its power” by favouring its own advertising technology services, harming competitors, advertisers, and publishers. The case centred on Google’s AdX exchange and DFP platform, which match advertisers with website publishers seeking to sell digital ad space.
This is the fourth time since 2017 that Brussels has levied a multibillion-euro antitrust fine against Google, underscoring a long-running clash with the tech giant. Google has said it will appeal, calling the ruling “wrong.”
EU officials hinted that fines may not be enough to rein in Google’s dominance. Competition Commissioner Teresa Ribera said the bloc may consider structural remedies, such as forcing Google to sell parts of its advertising technology business. “At this stage, it appears that the only way for Google to end its conflict of interest effectively is with a structural remedy,” she said.
The European Publishers Council, whose complaint triggered the investigation, welcomed the decision but argued the Commission should go further. “A fine will not fix Google’s abuse of its adtech,” said executive director Angela Mills Wade, urging regulators to order a breakup.
Some experts echoed that view. Cori Crider, senior fellow at the Future of Technology Institute, said Europe had “made an important stand for the rule of law” but warned that anything short of a breakup would allow Google to continue reshaping its practices without addressing the core issue. “Only a break-up will fix Google’s monopoly,” she said.
The fine adds to growing transatlantic friction over trade, tariffs, and technology regulation. While €2.95 billion is a significant penalty, analysts noted it is relatively small for Google, which reported €24 billion in revenue in the second quarter alone.
The ruling also comes just days after a US federal judge found Google guilty of maintaining an illegal monopoly in online search. That case resulted in an order for changes to its search business but stopped short of forcing a sale of its Chrome browser.
With Google fighting battles on both sides of the Atlantic, the EU’s latest move is likely to fuel tensions between Brussels and Washington — and test Trump’s willingness to wield trade measures in defence of American tech giants.
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