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Climate Change Forces European Ski Resorts to Rethink Business Model
Rising temperatures and shrinking snowfall are prompting Europe’s ski resorts to reconsider how they operate, as the effects of climate change increasingly impact winter sports. With the Winter Olympics set to open in Milan-Cortina on February 6, some slopes in the Dolomites remain covered in snow, but in many areas, natural snowfall is unreliable. Resorts now depend heavily on artificial snow, a costly and environmentally taxing solution that is driving up ski pass prices and putting skiing out of reach for many Europeans.
Italy’s Belluno province, home to some of the country’s most famous slopes, illustrates the challenge. Scientists and Olympic officials warn that warming temperatures are affecting the entire Alpine region. A 2021 study by the University of Waterloo found that if global warming reaches four degrees Celsius above pre-industrial levels, only four former Winter Olympic sites worldwide would remain suitable for snow sports by mid-century. Even if global warming is limited to two degrees Celsius, half of current Alpine locations would struggle to host winter events.
Europe’s winter tourism industry, which generated roughly €180 billion in 2022, is concentrated in the Alps, spanning five EU countries, Liechtenstein, and Switzerland. Germany has the most ski resorts in Europe, with 498, followed by Italy with 349 and France with 317. A 2023 study published in Nature Climate Change estimates that 53 percent of European resorts are at very high risk of insufficient snow under a 2°C warming scenario, with almost all resorts in southern Europe, including the Pyrenees and Apennines, at severe risk.
Artificial snow is being used to supplement natural snowfall, but it comes with high costs. Producing snow on a one-kilometer slope can cost €30,000 to €40,000, while water and electricity consumption are considerable. Snowmaking for one hectare of slope requires about one million liters of water, roughly equivalent to the annual consumption of 1,500 households. Across Europe, operating artificial snow systems for all Alpine resorts would consume around 600 GWh of electricity, comparable to the yearly usage of 130,000 four-person households.
These expenses contribute to rising ski costs. In the past decade, the price of a daily ski pass has increased by an average of 34.8 percent, with the steepest hikes in Switzerland, Austria, and Italy. For example, a Dolomiti Superski pass now costs up to €86 per day, up from €67 in 2021, while in Livigno, prices have risen from €52 to €72 over the same period. Rising costs, combined with the need for equipment and clothing, are making skiing increasingly unaffordable for most local families.
Experts warn that resorts able to maintain snow will likely attract wealthier international tourists, from countries such as the United Kingdom, Spain, and Greece. While this may provide economic benefits, it also raises environmental concerns, as additional travel increases greenhouse gas emissions, further fueling climate change.
François Hugues, a researcher at the French National Institute for Agriculture, Food and the Environment, says, “Even resorts less impacted by warming need to rethink their business models and adapt to global warming, balancing economic survival with environmental sustainability.”
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EU Must End ‘Naivety’ on Trade and Confront China’s Industrial Strategy, Says French Minister
France’s Minister for Foreign Trade, Nicolas Forissier, has called on the European Union to abandon what he described as “naivety” in its approach to global trade, urging a tougher stance on countries accused of distorting markets through industrial policy and trade practices.
Speaking in an interview with Euronews’ 12 Minutes With programme, Forissier said Europe must respond more firmly to what he described as the weaponisation of trade dependencies, warning that China in particular could damage its own long-term interests by undermining European industry.
“The Chinese have to understand that they won’t win anything if they destroy the European industry and then the European market, which is an essential market for them,” he said. “We must no longer be naive.”
His comments come as the European Commission prepares to hold an “orientation debate” next week on how to respond to a surge of low-cost Chinese imports. The discussion is expected to shape possible new trade defence measures, with further talks likely when EU leaders meet in Brussels in mid-June.
Forissier said the shift in thinking was not limited to China alone but applied to any country using commercial leverage to gain strategic advantage. “It is not only China,” he said. “It is all the countries that weaponise trade.”
Among the proposals under consideration is a requirement for EU companies to diversify supply chains, sourcing components from at least three different suppliers in order to reduce dependency on any single foreign market. Asked whether he supported such a measure, Forissier replied: “Yes, we have to.”
Other options include targeted tariffs on sensitive industries such as chemicals, alongside stronger use of anti-dumping and anti-subsidy tools to counter imports priced below domestic market levels. These measures are designed to address concerns over overcapacity in China’s industrial sector and its impact on European manufacturers.
The debate is taking place against a backdrop of widening trade imbalances. EU goods imports from China exceeded exports by €359.3 billion in 2025, marking an increase of nearly 20% compared with the previous year.
China has already warned it could retaliate if the bloc imposes new restrictions, raising concerns about potential escalation in trade tensions between two of the world’s largest economies.
France has repeatedly pushed for a more assertive European trade policy, arguing that state subsidies, export controls on raw materials and industrial overproduction in major economies are distorting global markets.
Forissier stressed that Europe must maintain open dialogue with Beijing while defending its own industrial base. “We try to respect the Chinese,” he said. “The Chinese have to respect us, and this is the message European institutions have to send.”
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