Business
EU May Target US Tech in Response to Trump’s Tariff Plans, Report Warns
Former US President Donald Trump’s plan to impose new tariffs on European imports could spark an unconventional response from the European Union—one that targets American digital services rather than traditional goods, according to a recent report from Goldman Sachs.
Rather than engaging in a tit-for-tat tariff battle on physical products, the EU may leverage its growing trade deficit in services to push back against Washington’s trade measures. With US tech giants generating billions in revenue from European markets, Brussels could consider new digital restrictions to counterbalance the economic impact of Trump’s proposed tariffs.
A Renewed Transatlantic Trade War?
Trump’s announcement last week that he intends to introduce “reciprocal tariffs” has heightened fears of escalating trade tensions between the US and Europe. The Goldman Sachs report, authored by economists Giovanni Pierdomenico and Filippo Taddei, predicts that Washington could increase duties on European car exports by 25 percentage points and impose a 10% tariff on a range of key imports, including metals, minerals, and pharmaceuticals.
These tariffs, if implemented, would affect €190 billion worth of EU exports, accounting for nearly 40% of the bloc’s total shipments to the US.
Historically, the EU has responded to similar trade pressures with countermeasures of its own. When Trump imposed tariffs on European steel and aluminum in 2018, Brussels retaliated by levying duties on iconic American products such as bourbon whiskey and motorcycles. A second round of tariffs was planned but ultimately put on hold, awaiting a World Trade Organization ruling.
This time, however, EU policymakers are expected to proceed with caution.
“We expect the EU to favor a de-escalation of trade tensions as much as possible and resort to strong retaliation only as a last resort,” the Goldman Sachs report noted.
A New Battlefield: The Digital Economy
Unlike in 2018, the EU now has an additional tool at its disposal—the Anti-Coercion Instrument (ACI), a recently introduced mechanism designed to counteract economic pressure from third countries. The ACI allows Brussels to impose tariffs and restrict access to European markets in response to coercive trade actions.
One area that could be targeted is the digital economy, where the EU runs an annual trade deficit of nearly €150 billion with the US. This imbalance is largely due to the dominance of American tech companies, which generate substantial revenues from European consumers while repatriating their earnings through low-tax jurisdictions like Ireland.
According to Goldman Sachs, the EU may look at restricting digital transactions, such as IT service royalties flowing back to the US, as an alternative to directly imposing tariffs on American goods.
“Services imported by the EU from the US span different sectors, including the financial sector, but the lion’s share are IT services that are then invoiced as royalties channelled to the US from Ireland,” the report stated. “Any restrictions on these transactions could have a meaningful impact on the services trade balance.”
The Challenges of Retaliation
While targeting US tech firms could be an effective countermeasure, any action under the ACI would require approval from at least 15 of the EU’s 27 member states—a process that could delay or complicate Europe’s response.
For now, European leaders are closely monitoring Trump’s next steps. If his administration moves forward with its planned tariffs, Brussels will have to decide whether to retaliate with direct duties on American products or take a more strategic approach—one that could see Silicon Valley caught in the crossfire of a transatlantic trade war.
Business
Iran Conflict Sparks Global Fertiliser Crunch, Raising Fears for Food Security
The war involving Iran and the continued blockade of the Strait of Hormuz are beginning to ripple through global agriculture, with rising fertiliser costs threatening food production and pushing farmers under increasing financial strain.
A new World Bank report warns that soaring energy prices and disrupted trade routes have created a severe fertiliser squeeze, driving affordability for farmers to its lowest level in four years. The crisis is being fuelled largely by a sharp rise in natural gas prices, a key ingredient in the production of nitrogen-based fertilisers.
Because fertiliser production is closely tied to energy markets, any spike in gas prices quickly translates into higher costs for farmers. That dynamic is now raising concerns about the impact on future harvests, particularly in regions already facing economic and food security challenges.
European agriculture ministers are reportedly discussing emergency measures to shield farmers from escalating costs and to protect grain production for next year. While Europe is not currently facing an immediate supply shortage, industry groups say the pressure on farm finances is intensifying.
A spokesperson for Fertilisers Europe said the continent remains relatively well supplied, thanks to strong domestic production and high import levels in recent months. Europe typically meets around 70% of its fertiliser demand through its own output.
However, the organisation warned that farmers are operating on increasingly narrow margins. It called for targeted support from European Union institutions while also ensuring that assistance does not undermine the competitiveness of the region’s fertiliser industry.
The situation is more severe outside Europe. According to the UN Food and Agriculture Organization, shipping disruptions through the Strait of Hormuz have caused significant fertiliser shortages across Asia, the Middle East and parts of Africa.
Countries including India, Bangladesh, Sri Lanka, Egypt, Sudan and several nations in sub-Saharan Africa are facing rising costs, reduced availability and growing risks to food security.
Analysts warn that if farmers cut fertiliser use to save money, crop yields could fall sharply in the next planting season. Research from the International Food Policy Research Institute suggests that reduced application rates would likely lower global grain production and tighten food supplies.
The FAO’s Food Price Index has already begun to rise, reflecting mounting concerns over input costs and supply disruptions. Higher transport expenses and logistical challenges linked to the conflict are expected to place additional upward pressure on food prices in the months ahead.
For many developing economies already struggling with inflation, the impact could be especially severe. Policymakers may face difficult choices as they seek to balance economic stability with food affordability.
Experts say the crisis underscores the importance of securing not only food supplies, but also the essential inputs that make food production possible. Without a stabilisation of energy markets and a restoration of normal shipping routes, the effects of the Iran conflict could linger far beyond the battlefield.
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