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Milan’s Christmas Tree Becomes Centrepiece of Milano Cortina 2026 Countdown
A festive countdown to Milano Cortina 2026: how TCL’s support is putting Milan’s Christmas tree at the centre of a month-long celebration of Olympic dreams.
Thousands of spectators gathered in Milan’s Piazza del Duomo for the city’s annual tree-lighting ceremony, but this year the event marked the start of a larger initiative. A 29-metre Christmas tree was unveiled alongside a public winter wonderland created by Worldwide Olympic Partner TCL as part of its Wishes for Greatness campaign with the City of Milan. The installation signals the city’s countdown to the Olympic and Paralympic Winter Games, set to begin in February 2026.
“It was a big moment for us,” said Stefan Streit, Chief Marketing Officer of TCL Europe. “This is a landmark event in Milan. It’s important for us to connect with the local community in this festive moment alongside the latest milestone in our Olympic campaign.”
The winter wonderland will remain open until January 6, centred around the tree and five igloo installations reflecting the five Olympic rings, each representing a continent. Within the igloos, visitors experience Olympic-themed displays and technology, including TCL’s X11K QD-Mini LED TV, Z100 Wireless Free Sound Speakers, and RayNeo AR glasses that simulate a 201-inch figure skating performance. The European igloo, called the Harmony Theatre, gives visitors the sense of sitting front-row at a live skating show, while the Asia igloo incorporates fortune-cookie-inspired wishes, encouraging personal reflection.
TCL has also launched Team TCL, featuring athletes and ambassadors whose achievements embody the company’s “Inspire Greatness” philosophy. This includes freestyle skier and TCL Global Brand Ambassador Eileen Gu, Italian alpine skier Alex Vinatzer, Dutch speed skater Joy Beune, and Swedish cross-country skier Frida Karlsson. The team will feature in social media, advertising, and live events leading up to the Games.
Beyond the festive installations, TCL technology will enhance the Games’ broadcast and athlete experience. TVs, monitors, and technical support will be provided for Olympic Broadcasting Services, while athletes’ villages will feature TCL appliances and ‘Athlete Moments’ connecting competitors to family and friends after events. Streit said the aim is to elevate the viewer experience at home with advanced Mini-LED TVs offering high contrast, vivid colors, and immersive sound.
Sustainability is central to the project. The tree was sourced from the Dolomites, its steel support rented and reusable, and its base reused for seven years. Once the festivities end, the tree will be repurposed into wooden boards for community initiatives in Monza province.
Wei Xue, Vice President and ESG Director at TCL, said the tree “symbolises the collective wishes of people from every corner of the world. Just as our technology helps improve people’s lives, we hope this celebration connects hearts and builds anticipation for the Olympic Winter Games.”
Milan Mayor Giuseppe Sala praised the initiative as strengthening the bond between the city and the upcoming Games. For TCL, the Piazza del Duomo installation marks a major step in its Olympic campaign, with further events, exhibits, and advertising planned ahead of Milano Cortina 2026.
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Trump Weighs Troop Cuts in Spain and Italy Amid Growing Rift Over Iran War
President Donald Trump said on Friday that he is considering reducing the US military presence in Spain and Italy, widening a dispute with key NATO allies over their opposition to the ongoing war with Iran.
Speaking to reporters in the Oval Office, Trump suggested both countries had failed to adequately support Washington’s military campaign in the Middle East.
“Yeah, probably, I probably will. Why shouldn’t I?” Trump said when asked whether he would withdraw troops from the two countries. He added that Italy “has not been of any help” and described Spain as “absolutely horrible.”
The comments came just one day after Trump floated a similar proposal regarding Germany, following criticism from German Chancellor Friedrich Merz over the administration’s handling of the Iran conflict.
Trump has repeatedly argued that the US-led campaign against Iran serves the security interests of the entire Western alliance. He has expressed frustration that several NATO members have not provided stronger military or political backing, particularly in efforts to counter Iran and reopen the Strait of Hormuz.
According to the latest Pentagon figures, the United States has about 36,000 troops stationed in Germany, roughly 12,600 in Italy and nearly 3,800 in Spain. While Trump did not specify the scale of any potential reductions, reports in US media suggest the cuts under consideration could be substantial.
Tensions with Italy have grown in recent weeks after Prime Minister Giorgia Meloni publicly questioned the war. Trump, once a close ally of the Italian leader, accused her of lacking the courage to fully support the campaign.
Relations with Spain have been strained for longer. Disagreements initially emerged over Madrid’s stance on the war in Gaza and later expanded to include defence spending and NATO commitments. Spain has resisted Trump’s push for alliance members to raise defence spending to 5 per cent of gross domestic product.
Prime Minister Pedro Sánchez has said Spain will only increase military spending when it aligns with national interests. That position has drawn repeated criticism from Washington.
The Trump administration has previously threatened trade measures against Spain and has even raised the possibility of suspending the country from NATO. Reports last week indicated that such discussions have resurfaced amid Spain’s refusal to support the Iran campaign.
The diplomatic tensions come as the war enters its third month, with no clear end in sight. The conflict has disrupted global energy markets, especially after the closure of the Strait of Hormuz. Brent crude settled at around $114 a barrel on Friday, sharply higher than the roughly $70 level seen before the conflict began.
Trump’s latest remarks are likely to deepen divisions within NATO at a time when alliance unity is already under strain.
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Trump Threatens Troop Reduction in Germany Amid Dispute With Chancellor Merz
US President Donald Trump has suggested that the United States could reduce its military presence in Germany, escalating tensions with German Chancellor Friedrich Merz over the handling of the conflict involving Iran.
In a social media post on Wednesday, Trump said Washington was reviewing the possibility of withdrawing some American troops from Germany, with a decision expected soon. The announcement comes amid a growing public disagreement between the two leaders over US strategy in the Middle East.
“The United States is studying and reviewing the possible reduction of troops in Germany,” Trump wrote, signalling that the longstanding American military footprint in Europe’s largest economy could once again be under scrutiny.
Germany hosts some of the most important US military facilities outside the United States, including Ramstein Air Base, the headquarters of US European Command and US Africa Command, and Landstuhl Regional Medical Center, the largest American military hospital abroad.
Trump’s latest warning follows comments by Merz earlier this week, in which the German leader said Washington was being “humiliated” by Iran and questioned the effectiveness of the US approach to the conflict. Merz has repeatedly called for a clearer strategy and a diplomatic resolution to the crisis.
Despite the sharp exchange, Merz said on Wednesday that his personal relationship with Trump remained strong. He added, however, that he had harboured concerns from the outset about the military campaign against Iran.
The two leaders met at the White House in March, shortly after the United States and Israel launched strikes on Iranian targets. At the time, Merz said Germany was prepared to work closely with Washington on future regional strategy, while also warning that a prolonged conflict could inflict serious damage on the global economy.
That concern has intensified as the closure of the Strait of Hormuz continues to disrupt global energy markets. The vital waterway, through which about one-fifth of the world’s oil supply normally passes, has remained effectively shut since fighting began in late February.
“We are suffering considerably in Germany and in Europe from the consequences of the closure of the Strait of Hormuz,” Merz said, urging all sides to seek a resolution.
Trump, however, has shown increasing frustration with Germany’s stance. In a post on Tuesday, he criticised Merz’s remarks on Iran and accused the chancellor of misunderstanding the threat posed by Tehran’s nuclear ambitions.
This is not the first time Trump has threatened to reduce US troop levels in Germany. During his first term, he announced plans to withdraw nearly 10,000 troops, citing Berlin’s defence spending. That proposal was later halted by the Biden administration.
Any renewed reduction would likely raise fresh questions about US commitment to NATO and European security at a time of heightened global instability.
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