Denmark is set to introduce legislation on Thursday that would prohibit the sharing of realistic deepfakes depicting people’s faces or voices without their consent, as governments around the world seek to address the growing risks posed by artificial intelligence.

The proposed amendment to Denmark’s copyright law would give people greater control over digital versions of their appearance and voice. The protections would apply to ordinary individuals as well as artists whose performances could be digitally copied or manipulated.

Deepfakes are digitally generated or altered images, videos and audio designed to make people appear to say or do things they did not. They have increasingly been used to spread false information, damage reputations and create humiliating or abusive material.

Denmark’s Culture Minister Zenia Stampe said the technology allows manipulated content to be produced and distributed on social media with little effort.

One of the government’s key aims is to ensure that major technology companies remove harmful manipulated material quickly, reducing the potential damage to people targeted by such content.

The legislation follows a broad political agreement reached in June 2025 under the previous Danish government. That agreement was aimed at protecting people from unauthorised digital imitations.

The proposed rules would not impose a blanket ban on digitally altered content. Exceptions would cover satire, parody, caricature and criticism of politicians, institutions and society.

Those protections would not apply where misinformation creates serious risks to other people’s rights, essential interests, lives or property.

The Danish government hopes the legislation will come into force at the beginning of 2027.

The move comes as countries and international institutions introduce new measures to address the misuse of synthetic media.

EU member states covered by the bloc’s directive on violence against women must implement the legislation by June 14, 2027. It requires countries to criminalise the creation of sexually explicit manipulated material and its subsequent public distribution without the consent of the person depicted when the material is likely to cause serious harm.

Denmark is not bound by that directive because it has an opt-out from EU justice and home affairs rules.

France already prohibits the distribution of AI-generated images or audio depicting another person without consent when the artificial nature of the material is not obvious or clearly disclosed. French law also prohibits the non-consensual sharing of sexual deepfakes regardless of whether they are labelled as manipulated.

In England and Wales, creating or requesting non-consensual intimate deepfakes became a criminal offence in February. Sharing such material can result in a prison sentence of up to two years.

Denmark’s proposed law would add to a growing set of national measures aimed at giving individuals greater protection as increasingly realistic digital impersonations become easier to create and distribute.

Artificial intelligence agents that can perform tasks on behalf of users were a major focus at the Google Cloud Summit in Doha, as Qatar expands its efforts to train workers and test new AI applications.

The technology is moving beyond generative AI, which produces text, images and answers in response to prompts. AI agents are designed to take additional steps independently to complete specific tasks, creating new opportunities for businesses while raising questions about oversight and the future of work.

Alex Rutter, managing director of Google Cloud’s artificial intelligence business across Europe, the Middle East and Africa, said generative AI is primarily used to create new content through large language models. Agentic AI, by contrast, can be used to carry out processes after receiving instructions.

Rutter cited invoice reconciliation as an example. An AI agent could check information on an invoice against payment and supplier records before a payment is approved. Such repetitive work involving multiple databases could be suitable for automation, he said.

Greater autonomy also increases the need for safeguards. Rutter said Google currently recommends keeping a person involved in reviewing the results produced by AI agents. Instead of checking every piece of data, employees could focus on exceptions identified by the systems.

The level of human oversight would depend on the nature of the task and the risks an organisation is prepared to accept. In fields such as medicine, Rutter said AI should assist clinicians rather than replace their decisions.

The Doha summit also marked three years since Google Cloud opened its cloud region in Qatar. The company announced a new national training programme with Qatar Digital Academy that is expected to provide more than 50,000 learning opportunities in the country by 2030.

The programme will target several groups, including workers, executives and software developers, as Qatar seeks to expand its pool of people with skills needed to use and manage AI technologies.

Ghassan Kosta, Google Cloud’s regional general manager for Qatar, Oman, Bahrain and Iraq, said the company was expanding its services to support the growing demands of agentic AI. He said data centre infrastructure would need to develop alongside advances in AI.

Qatar’s Ministry of Communications and Information Technology also announced an innovation lab developed with Google Cloud. The facility will allow AI projects to be tested before they are deployed more widely.

Amna Al-Kaabi, head of emerging technologies at the ministry, said the partnership was intended to connect technology experiments with practical needs in different sectors and help projects progress from early testing to real-world applications.

The increasing ability of AI systems to perform tasks is also prompting questions about employment. Rutter said it was difficult to predict the pace of change, but suggested that managing AI agents could become a responsibility for some workers.

He said future workplaces could include employees managing people, AI agents or both, although businesses are still determining which tasks can safely and effectively be assigned to autonomous systems.

Alibaba is expanding its global cloud infrastructure with plans to establish new data centre regions in Europe, while also developing larger artificial intelligence models and a new AI chip aimed at strengthening its position in the fast-growing technology market.

The Chinese technology group announced on Wednesday that Alibaba Cloud will establish its first cloud regions in Finland, the Netherlands and Turkey. The company also plans to expand its data centre presence in Germany, France, the UAE, Malaysia and Hong Kong over the next 12 months.

Eddie Wu, CEO of Alibaba Group, said machine-based reasoning currently represents less than 3 per cent of total human thinking capacity but could eventually reach levels far beyond current capabilities.

“With this in mind, our target is that by 2032, the global data centre capacity operated by Alibaba Cloud will surpass 20GW, fueling the industry’s exponentially rising demand for AI,” Wu said.

The planned expansion is expected to increase Alibaba Cloud’s computing capacity as businesses and governments accelerate investment in AI systems that require greater processing power and data storage.

Alibaba is also expanding the capabilities of its Qwen family of AI models. Wu said on Tuesday that future versions could contain between five trillion and 10 trillion parameters, potentially making them several times larger than the biggest Chinese models currently available.

The Qwen models have become prominent in China’s AI sector and are among the most widely downloaded Chinese-developed AI models globally.

The company also introduced a new AI chip at its annual conference. Wu described the Zhenwu V900 as “the most powerful AI chip in China today”.

The chip is being developed as China faces continued restrictions on access to advanced semiconductors from the United States. The Zhenwu V900 is widely reported to offer roughly twice the performance of Nvidia’s H20 chip, which was designed for the Chinese market.

US export controls have restricted Chinese companies’ access to some advanced AI processors, encouraging Beijing and domestic technology firms to accelerate development of locally produced alternatives.

Alibaba’s announcement comes as China seeks to expand its domestic AI infrastructure while competing with technology companies in the United States and other major markets.

The company said the overseas data centre expansion would help provide additional computing resources for customers in several regions and support growing demand for cloud and AI services.

The announcement also comes ahead of an expected meeting between US President Donald Trump and Chinese President Xi Jinping in Washington this week. Trade, semiconductor restrictions and concerns over the national security implications of artificial intelligence are expected to be among the issues discussed.

Alibaba’s investment plans highlight the growing connection between cloud infrastructure, advanced chips and AI model development as technology companies compete to build increasingly powerful systems.