Germany-based online fashion retailer Zalando announced on Wednesday its agreement to acquire rival e-commerce company About You in a deal valued at approximately €1.1 billion. The acquisition is part of Zalando’s strategy to expand its presence across Europe and build a pan-European e-commerce platform.
Under the agreement, Zalando will pay €6.50 per About You share, representing a 67% premium over Tuesday’s closing price and a 107% premium compared to the three-month average stock price of About You.
About You’s management and major shareholders, collectively holding 73% of the company’s share capital, have agreed to sell their stakes. The transaction is expected to be finalized by summer 2025, pending regulatory approvals.
Founded in 2014, About You has built a strong reputation with its more than 12 million active customers and a portfolio of roughly 4,000 brands. The company caters to a younger, fashion-driven audience, which complements Zalando’s more brand-oriented approach.
In a statement, Zalando emphasized the synergies between the two companies, stating that the “complementary strengths” of their businesses will align to offer a more comprehensive and tailored experience for customers across Europe.
Zalando expects the integration of About You to result in annual cost savings of approximately €100 million in the long term. The acquisition is also anticipated to strengthen Zalando’s position in the competitive European e-commerce landscape by broadening its customer base and diversifying its offerings.
“This acquisition represents a significant step toward achieving our vision of a unified European e-commerce platform,” Zalando said in its press release.
Market reactions to the announcement were mixed. About You shares surged by approximately 63% following the news, reflecting investor confidence in the deal’s value. However, Zalando shares dropped over 6% in morning trading, indicating some market concerns about the financial implications of the acquisition.
The acquisition comes at a time when competition in the online retail space is intensifying. As consumers increasingly turn to e-commerce for their shopping needs, companies like Zalando are looking to consolidate their market position through strategic acquisitions and partnerships.
If successfully completed, the deal will mark a major milestone in the European e-commerce sector, creating a combined entity with the potential to dominate the fashion retail market and set new standards for customer engagement and service.