Business
Foldable Phones Set to Capture 10% of Europe’s Premium Market by 2028 as Apple Prepares Entry
Foldable smartphones are expected to gain significant traction in Europe over the next few years, with analysts projecting they will account for 10 percent of the region’s premium handset sales by 2028. The forecast comes as Apple prepares to launch its long-rumored foldable device in 2026, a move industry observers believe will mark a turning point for the market.
Foldable phones are not a new concept, with Samsung, Google, and Honor among the brands already selling devices. In 2024, foldables represented around 11 percent of the high-end Android market, according to research firm Counterpoint. Overall, they made up about 2 percent of total smartphone sales in Europe, though shipments rose 37 percent year-on-year.
The most popular design remains the “book-type” foldable, seen in models such as Samsung’s Galaxy Fold and Honor’s Magic V5. Sales of these devices surged 60 percent in 2024, but they still accounted for only 1 percent of the overall handset market in Europe.
Apple’s anticipated entry into the foldable segment in 2026 is expected to accelerate adoption. While details of its device remain under wraps, industry executives predict the launch will reshape consumer perceptions.
“We think that will boost the market for the adoption of foldable devices,” said Adam Cao, president for Western Europe at Honor. “We are not afraid of the competition from the big brands. If that big brand boosts the market and makes foldables explode, we think it’s perfect — we will benefit from this kind of competition.”
Daniel Hernandez Ortega, global vice president of devices and consumer IoT at Telefónica, agreed that Apple’s arrival will make foldables “the most aspirational form factor” in the market.
Currently, foldables remain firmly positioned in the premium category, with most models priced at €1,300 or higher. Premium smartphones are generally defined as those costing more than €800, placing foldables at the upper end of the spectrum.
Despite the promising growth outlook for foldables, Europe’s overall smartphone market is expected to remain stagnant. “The European market is going to be flat-ish in the next few years,” Hernandez Ortega said. “There is not a single country in Western Europe that projects double-digit growth in the next five years.”
GSMA data shows that by 2024, Europe had 795 million SIM connections, a penetration rate of 134 percent, underscoring market saturation. At the same time, growing consumer awareness around sustainability has extended device replacement cycles to three or four years in most countries, creating additional headwinds for manufacturers.
Still, with consumer interest shifting toward innovative designs and new form factors, analysts believe foldables can carve out space in an otherwise mature market. Apple’s expected entry may well be the catalyst that propels foldable smartphones from niche status to mainstream adoption in Europe’s premium segment.
Business
Global Markets Rise as US–Iran Talks Ease Sentiment, but Oil and Geopolitical Risks Persist
Global financial markets advanced on Friday as investors reacted cautiously to signs of progress in US–Iran negotiations, though ongoing disruption to shipping through the Strait of Hormuz and elevated oil prices kept risk sentiment fragile.
European equities opened higher across the board. The DAX gained 0.64%, supported by a 3.61% rise in Deutsche Post AG shares. France’s CAC 40 climbed 0.65%, led by a 3.43% jump in STMicroelectronics. In London, the FTSE 100 rose 0.38%, with gains in financial stocks including 3i Group, while the Euro Stoxx 50 added 0.88%.
Currency markets were relatively steady, with the euro trading at $1.161 and the British pound at $1.342 in early European trading. Sentiment was also lifted by better-than-expected economic data from Germany, where first-quarter growth came in at 0.4% year on year and consumer confidence improved heading into June, offering cautious optimism for Europe’s largest economy.
Asian markets followed the upward trend. Japan’s Nikkei 225 surged 2.7% to 63,339 after data showed inflation easing to a four-year low of 1.4% in April. Taiwan’s Taiex rose 2.2%, while Hong Kong’s Hang Seng and China’s Shanghai Composite each gained 0.9%. South Korea, Australia, and India also posted modest increases, reflecting broad regional strength.
Wall Street had earlier closed slightly higher. The S&P 500 added 0.2%, the Dow Jones rose 0.6%, and the Nasdaq edged up 0.1%. However, technology stocks showed mixed signals, with Nvidia falling 1.8% despite strong quarterly results, as investors weighed valuations against broader market uncertainty.
Oil markets remained the key source of volatility. Brent crude climbed 2.3% to $104.97 a barrel, while US West Texas Intermediate rose 1.8% to $98.10. Prices remain significantly above pre-conflict levels, driven by continued disruption in the Strait of Hormuz, through which roughly a quarter of global seaborne oil flows pass.
Shipping through the strategic waterway remains constrained, with limited signs of recovery as diplomatic negotiations continue without resolution. Analysts say markets are highly sensitive to developments in talks between Washington and Tehran, with ING commodities strategists noting that optimism exists but uncertainty dominates trading conditions.
Geopolitical tensions also weighed on policy discussions in Washington, where a planned congressional vote on war powers legislation was postponed amid insufficient support.
In bond markets, US Treasury yields eased slightly to 4.57% after earlier spikes driven by inflation concerns linked to energy prices. The movement reflected ongoing caution among investors balancing growth expectations with persistent geopolitical risk.
Corporate earnings added a bright spot in Asia, where Lenovo Group surged more than 20% after reporting stronger-than-expected quarterly revenue of $21.6 billion, driven by robust performance in its PC and smart devices division.
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