Business
Diageo Unveils $1 Billion Restructuring Plan as New CEO Targets Slower Growth
Diageo, the world’s largest spirits maker, has announced a $1 billion cost-cutting and restructuring programme as new chief executive Dave Lewis moves to address years of weak sales and prepare the company for slower growth.
The drinks group, whose brands include Johnnie Walker, Guinness and Smirnoff, said it was abandoning its previous medium-term target of 5% to 7% organic net sales growth. It now expects growth in the low single digits through the 2029 financial year.
Investors responded positively to the announcement, viewing the plan as evidence that Lewis is taking decisive action to improve the company’s performance after a prolonged period of stagnant or declining sales.
Lewis, who became chief executive after senior roles at Tesco and Unilever, has previously gained a reputation for aggressive cost reduction. He was nicknamed “Drastic Dave” during his time at Tesco because of the scale of restructuring undertaken under his leadership.
The company has not yet disclosed how many jobs could be affected by the latest programme. Consultations remain under way in several regions, but Lewis warned that the restructuring would have a significant effect on employees as Diageo changes its cost structure.
The company is expected to make substantial changes to back-office operations across its global business. Areas with overlapping responsibilities between country, regional and global teams are likely to face further restructuring.
Diageo also plans to reduce spending on production capacity that was established in anticipation of stronger demand that did not materialise.
The company said the savings programme will be implemented over three years. The wider restructuring is expected to involve total costs of about $1.2 billion, with around 70% already incurred.
The announcement comes as the global beverages industry faces a difficult period. Consumer drinking habits have changed significantly since the pandemic, with customers changing what they drink, how much they consume and where they purchase alcoholic beverages.
High inflation and pressure on household budgets have also weakened demand in several markets. At the same time, younger consumers and health-conscious customers have increasingly turned towards low- and no-alcohol alternatives.
Diageo is not alone in responding to the changing market. Other major drinks companies, including Heineken and Pernod Ricard, have introduced cost-cutting programmes and workforce reductions as they attempt to protect profits while adapting to weaker demand.
Lewis’s restructuring marks a major change in direction for Diageo as the company prepares for a period of slower sales growth and seeks to improve efficiency across its international operations.
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