Tech giants Apple and Amazon reported contrasting September-quarter earnings, revealing a mixed outlook for their businesses amid fierce competition in artificial intelligence (AI) and continued challenges in the Chinese market.
Apple Sees Decline in China Sales Despite Overall Growth
Apple reported a slight drop in sales within Greater China, its third-largest market, extending a downward trend that has lasted over a year. Revenue from the region fell by 0.3% year-over-year, a minor improvement over last year’s 6.5% drop, yet short of the rebound investors anticipated. Apple attributed part of this decline to competition from local smartphone manufacturers and the recent, delayed release of iOS 18.1, which adds AI features to the new iPhone 16.
Apple’s overall revenue, however, reached a record high for the September quarter, rising by 6.1% to $94.93 billion (€87.22 billion), exceeding the estimated 5.7% growth. iPhone sales totaled $46.22 billion (€42.47 billion), up 6% from the same period last year and beating market expectations. Services revenue also continued to grow steadily, reaching $24.97 billion (€22.94 billion), though its growth rate slowed from 14% in the previous quarter to 12%.
Despite strong revenue figures, Apple’s net income was notably impacted by a one-time charge related to the reversal of the European General Court’s State Aid decision, which led to earnings per share of $0.97 (€0.89). Excluding this charge, earnings per share would have increased by 12% to $1.64 (€1.51). Apple also announced a modest outlook for the December quarter, projecting growth in the low-to-mid-single digits, falling short of analysts’ expectations for 7% annual growth.
In a key area, Apple is perceived to be lagging behind its peers in AI development, with limited monetization of its Apple Intelligence applications. Additionally, the company faces potential regulatory challenges in Europe, where new requirements for third-party payment options could affect profitability. Nevertheless, market analysts remain optimistic. “This is just a temporary setback, not the end of the story,” said Oanda’s Josh Gilbert, maintaining confidence in Apple’s long-term value.
Amazon Beats Market Expectations with Strong Holiday Season Forecast
In contrast, Amazon delivered robust quarterly results, outperforming market expectations in both revenue and profit. The e-commerce giant reported $158.88 billion (€146 billion) in revenue, an 11% increase from last year, exceeding the forecasted $157.2 billion. Amazon’s advertising sales grew by 19% year-over-year to $14.3 billion (€13.14 billion), slightly below projections, while its AI-driven Amazon Web Services (AWS) posted a 19% rise to $27.45 billion (€25.22 billion), solidifying its market leadership in cloud services.
Amazon’s online store sales, its largest revenue segment, grew by 7% to $61.4 billion (€56.42 billion). The company also exceeded analysts’ guidance expectations for the upcoming quarter, projecting revenue of $188.5 billion in the December quarter, driven by strong holiday demand.
CEO Andy Jassy expressed optimism as Amazon heads into the holiday season, teasing new AI-powered features. “As we get into the holiday season, we’re excited about what we have in store for customers,” Jassy said, alluding to upcoming Prime Video events and over 100 new AI capabilities to be showcased at AWS re
later this month.
Despite Amazon’s success, capital expenditures jumped by 81% to $22.62 billion, reflecting a trend among tech companies to boost investments in AI infrastructure. CFO Brian Olsavsky noted that this increase is primarily aimed at supporting the rising demand for advanced technologies, a strategy he said would ultimately benefit Amazon’s growth.
While Apple faces hurdles in China and AI expansion, Amazon’s strong guidance and tech investments suggest a confident outlook as both companies navigate a competitive landscape.