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US Threatens 100% Tariffs on French Wine as Digital Tax Dispute Reignites Trade Tensions
Trade tensions between the United States and France have resurfaced ahead of the G7 summit, with President Donald Trump threatening steep tariffs on French wine and champagne over France’s digital services tax on major US technology companies.
According to a report published Monday by the New York Post, Trump warned that he could impose a 100% tariff on French wine and champagne if France does not scrap its tax on digital revenues generated by large tech firms operating in the country. The comments were reportedly made after Trump urged French President Emmanuel Macron not to impose additional charges on American companies.
France introduced its digital services tax in 2019, setting a 3% levy on revenues earned domestically by global technology giants including Amazon, Apple, Google’s parent company Alphabet, and Meta, which owns Facebook. The policy was designed to ensure that multinational tech firms contribute taxes in countries where they generate significant revenue.
Trump, who is set to meet Macron in France ahead of the G7 summit in Evian, renewed his criticism of the tax and linked it directly to potential trade retaliation. He was quoted as saying that France would face heavy tariffs unless the levy is withdrawn, adding that reducing the tax would remove pressure on bilateral trade relations.
The United States is the largest export market for French wines and spirits, accounting for 21% of total exports last year, according to the French Federation of Wine and Spirits Exporters. However, French producers are already dealing with a 15% US tariff on wine and spirits exports, which was increased from 10% in previous trade measures.
Industry data shows that French wine and spirits exports to the United States fell by 21% last year, highlighting growing pressure on one of France’s most important agricultural export sectors.
This is not the first time Trump has threatened action over France’s digital tax. During his first term, he proposed tariffs on French champagne and cheese in response to the same policy. In January, he again floated the idea of 200% tariffs after France signalled it would not join his proposed “Board of Peace,” aimed at mediating international conflicts.
France maintains that digital services taxes are necessary to ensure that large technology companies pay taxes in jurisdictions where they generate revenue, rather than shifting profits to low-tax countries.
Canada previously abandoned its own digital services tax after facing similar pressure from Washington during trade negotiations, a move seen as a precedent in ongoing global disputes over how digital economy revenues should be taxed.
With both sides holding firm positions, the renewed dispute adds further uncertainty to US–EU trade relations as leaders prepare for high-level discussions at the G7 summit.
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