The ongoing trade conflict between the European Union (EU) and China has intensified, as China announced its decision to impose anti-dumping measures on imported brandy from the EU. This move is widely perceived as retaliation following the EU’s recent decision to increase tariffs on Chinese electric vehicles (EVs).
Although the newly introduced measures are temporary, they are expected to significantly impact major brandy producers, including Rémy Martin and Hennessy. Rémy Martin is owned by Rémy Cointreau, while Hennessy is part of the Louis Vuitton Moët Hennessy (LVMH) group. Following the announcement, shares of Rémy Cointreau fell by 8.11%, and LVMH saw a drop of 4.07%.
China’s Ministry of Commerce stated that preliminary investigations revealed the domestic brandy sector was facing “substantial damage,” linking this to the dumping of EU brandy in the Chinese market. As part of the new regulations, Chinese businesses importing EU brandy will be required to pay security deposits that could reach as high as 39% of the total import value. This requirement is set to take effect on October 11, with Rémy Martin facing a deposit rate of 38.1% and Hennessy subject to the higher rate of 39%.
The decision is expected to disproportionately affect France, which accounts for approximately 99% of China’s brandy imports in 2023. Other French products, including cosmetics and aircraft, are also significant in China’s import landscape. Meanwhile, Italy’s top imports from China include pharmaceutical products, while Spain primarily exports copper. Germany’s leading import to China consists of saloon cars, and the Netherlands mainly exports semiconductor manufacturing parts.
This latest action by China follows the EU’s recent decision to implement tariffs on Chinese EVs, which could potentially rise to 45%. These developments have further strained EU-China relations, despite ongoing efforts from both Brussels and Beijing to find common ground.
In response to the announced anti-dumping measures, EU Commission spokesperson for Trade & Agriculture, Olof Gill, stated on X, “The @EU_Commission will challenge at @wto the announced imposition of provisional antidumping measures by China on imports of brandy from the EU. We believe that these measures are unfounded, and we are determined to defend EU industry against abuse of trade defence instruments.”
Investment director at AJ Bell, Russ Mould, commented on the situation, noting, “China continues to have tit-for-tat trade disputes centered around accusations of unfair competition and protectionism.” He added that the imposition of anti-dumping measures could lead to higher prices for consumers and potentially reduce sales of EU brandy as drinkers seek more affordable alternatives.