Tech
China Leads Global Robotics Market as Europe Struggles to Keep Pace
Chinese firms are dominating the global robotics market, with humanoid robots taking center stage at the Chinese New Year celebrations in Hangzhou earlier this year. Germany’s Chancellor Friedrich Merz witnessed a live display of robots dancing, performing backflips, and boxing during his visit in February. On his return, Merz remarked that Germany was “simply no longer productive enough,” highlighting concerns about Europe’s competitiveness in robotics.
Hangzhou-based Unitree has emerged as a leading innovator, with China accounting for 87 percent of all humanoid robots delivered in 2025. While Unitree shipped more than 4,000 units, it remains behind Agibot, which sold over 5,000 units, according to Forbes. Despite relatively modest sales—just over 13,000 robots worldwide last year—investors continue to pour capital into the sector. Barclays research in January 2026 estimated that the global humanoid robotics market, currently valued at $2–3 billion, could reach $200 billion by 2035.
European startups face significant challenges in competing with their Chinese and American counterparts. Rodion Shishkov, founder of London-based construction technology firm All3, said European companies have far less access to capital. “Here in Europe I have to fight—literally, fight—for tens of millions of euros of investment, while a similarly-positioned company in the United States can obtain billions,” he said. Shishkov noted that functional non-humanoid robots, like those his company develops for construction, often receive less attention and funding than flashy humanoid models, despite being more practical in many applications.
Andrei Danescu, CEO of autonomous robotics and AI logistics startup Dexory, warned that Merz’s trip to China risked framing robotics competition as a “beauty contest,” focused on humanoid appearance rather than solving real-world problems. Danescu pointed to collaborative arms on factory floors, autonomous logistics vehicles in warehouses, and surgical assistants as examples of robots already transforming industries in Europe.
China’s sustained investment spans hardware, software, manufacturing integration, and full supply chains, making it difficult for other regions to catch up. Danescu called on European regulators to accelerate policies, clarify liability frameworks, and provide public funding to support strategic growth. “The AI Act is a start, but robotics needs its own focused attention—policy, funding, strategy,” he said.
Safety remains a major hurdle for integrating robots into existing workflows. Sam Baker, a former industrial robotics engineer turned venture investor, said there is a lack of clear standards for deploying robots alongside humans in construction and manufacturing. Some companies, such as BMW, are experimenting with humanoid robots in production lines in Leipzig, Germany, to explore their potential without committing fully to large-scale deployment.
Baker said Europe cannot achieve full independence from Chinese hardware supply chains, but sees opportunities in software, intelligence, and experimentation. “It is an excellent time to build a robotics business in Europe. There’s a lot of white space to be filled on the intelligence and data side,” he said, highlighting the scope for innovation despite hardware constraints.
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Sweden’s ‘W’ Platform Joins Europe’s Push to Build Big Tech Alternative
A new Sweden-based social media platform called “W” has entered the growing field of European tech initiatives seeking to challenge the dominance of US-based Big Tech companies, as the European Commission announced its participation on Wednesday.
The platform, which was first introduced at the World Economic Forum in January, promotes itself as a digital space built on “verified human users, transparency, privacy and free speech.” It has now launched a beta version, with access limited to users who pass a vetting process before being allowed to post content.
European Commission President Ursula von der Leyen and European Council President Antonio Costa are among the early official users of the platform, signalling political support for the initiative. Users are required to verify their identity either by registering their real name or by using “W Identity,” a separate verification tool that scans passports or national identity documents directly on a user’s device.
According to the company, W was developed by a group of entrepreneurs working across media, technology and artificial intelligence. The platform states that it plans to host data exclusively on European servers operated by European companies, aligning its infrastructure with EU data protection standards.
CEO Anna Zeiter has said the platform intends to rely on European service providers, including Switzerland-based encrypted email company Proton and Finland’s cloud computing firm UpCloud, as part of its commitment to privacy-focused operations within Europe.
The launch comes amid a broader push across the continent to reduce dependence on US technology giants and strengthen what policymakers describe as “digital sovereignty.” Governments in France, Germany and the Netherlands have previously raised concerns that reliance on foreign-owned platforms could expose Europe to security risks and limit control over sensitive data.
W is part of a wider wave of European alternatives to mainstream social media networks. Other emerging platforms include Bulle in France, Eurosky, Monnett and eYou, all aiming to offer regionally governed digital ecosystems.
Some of these platforms recently signed a declaration supporting the development of Europe’s “social stack,” a shared digital infrastructure intended to provide a more diverse and resilient online environment. The initiative argues for reducing reliance on dominant global platforms and promoting alternatives with governance structures rooted in Europe.
However, analysts have noted that competing with established social media giants presents significant challenges. Experts have pointed out that new platforms often struggle to maintain large user bases, as they typically lack the scale, engagement features and convenience that have made existing networks dominant in global digital communication.
Despite these challenges, supporters of W and similar projects say the push reflects a broader effort to reshape Europe’s digital landscape and assert greater control over data, privacy and online governance in an increasingly competitive global tech environment.
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