Tech
Meta to Use AI Interactions for Advertising, Raising Fresh Privacy Concerns
Meta Platforms, the parent company of Facebook, Instagram, WhatsApp and Messenger, has announced that it will begin using conversations with its artificial intelligence (AI) products to deliver targeted advertising and recommendations — a shift that has sparked debate about transparency and privacy.
The new policy means that both text and audio interactions with Meta’s AI digital assistant, available across its apps as well as through a standalone site and in Ray-Ban Meta smart glasses, will be factored into advertising profiles. According to the company, the data could influence what kind of ads or recommended content a user sees.
Adam Mosseri, head of Instagram, sought to dispel long-standing rumours that the company listens to users’ conversations via their microphones. “I swear, we do not listen to your microphone,” he said in a video posted Wednesday. But the platform may no longer need to — its AI will now serve as a more direct way of shaping personalised ads.
Meta’s privacy and data policy manager Christy Harris said the change is a “natural progression” of its personalisation strategy. She gave the example of a user planning a family holiday with the digital assistant. “The Reels that I see on my Facebook feed or other types of content that is recommended to me could include family-friendly travel destinations,” Harris explained. “It could include ads for hotels or other signals informed by the conversation that I have had with Meta AI.”
The rollout will begin in the United States, where users will receive notifications from 7 October, with the changes taking effect on 16 December. Meta has confirmed it will extend the system to the United Kingdom and the European Union at a later stage, once it navigates regulatory requirements.
Europe’s strict General Data Protection Regulation (GDPR) rules could present a significant hurdle. Meta has previously delayed launches of new products in the region, including its AI assistant, which arrived in Europe eight months later than in the United States due to compliance issues. Regulators have yet to comment on how the company’s new advertising approach will fit within existing data protection frameworks.
Meta CEO Mark Zuckerberg has previously hinted at monetising the AI assistant, saying there would be “opportunities to either insert paid recommendations” or create a subscription model offering expanded services. The company says its AI tools already have more than one billion active monthly users across its platforms.
While Meta insists the move is aimed at improving user experience, critics are likely to see it as another example of the tech giant pushing the boundaries of data use. For now, users will not be able to opt out of the AI-driven advertising changes, raising fresh concerns over how much control individuals have over their online information.
Tech
European Journalist Suspended for Using AI-Generated Fake Quotes
Journalist Peter Vandermeersch, who worked with Dutch publisher Mediahuis, reportedly fabricated expert quotes into 15 of 53 articles written for them. Vandermeersch, a senior European journalist, has been temporarily suspended after an investigation revealed he published quotes generated by artificial intelligence (AI) as if they were genuine.
The Dutch newspaper NRC reported that Vandermeersch inserted “dozens” of fabricated quotes into articles published on two Mediahuis websites. Some of the statements attributed to experts could not be found in the sources Vandermeersch cited, including news articles and scientific studies. Seven of the individuals whose quotes were used confirmed they had never made the statements attributed to them.
Vandermeersch served as chief executive of Mediahuis Ireland from 2022 to 2025 before taking on a fellowship role in journalism and society at Mediahuis. He confirmed his temporary suspension on his blog, saying he relied on AI tools including ChatGPT, Perplexity, and Google’s Notebook to summarise lengthy reports, trusting the outputs to be accurate.
Instead, the systems generated fabricated quotes that “put words into people’s mouths,” Vandermeersch admitted. “That was not just careless, it was wrong,” he wrote. “It is particularly painful that I made precisely the mistake I have repeatedly warned colleagues about: these language models are so good that they produce irresistible quotes you are tempted to use as an author.”
Vandermeersch said he first discovered the issue last year, when two of his articles were found to contain AI-generated quotes. He did not correct the errors at the time, which allowed the problem to persist. “When I realised this a few months ago, my enthusiasm diminished, as did my use of AI,” he said.
He explained that he continues to use AI for tasks such as translation, generating ideas, creating headlines, and developing story angles, but with “far less naive trust than before.” Mediahuis has yet to announce any further disciplinary measures or whether it will retract the affected articles.
The case has raised fresh concerns about the use of AI in journalism, highlighting the risks of relying on automated systems to generate content without verification. Industry experts warn that while AI tools can be valuable for research and drafting, uncritical use can lead to serious ethical breaches, including the misrepresentation of sources.
Mediahuis said it takes the matter seriously and is reviewing editorial procedures to prevent similar incidents in the future. The scandal has sparked a wider discussion in European media about the ethical boundaries of AI in reporting, particularly when it comes to quoting real people.
The incident underscores the growing tension between technological convenience and journalistic integrity, as newsrooms across Europe experiment with AI tools while balancing accuracy and accountability.
Tech
Cyberattacks Intensify as Iran Conflict Spills Into Digital Domain
State-linked and hacktivist groups have claimed a series of cyberattacks against the United States and Israel since the war with Iran began, marking a significant escalation in the digital dimension of the conflict.
One of the most notable incidents involved Stryker, which confirmed on March 11 that a cyberattack had disrupted its global network. According to reports, employees encountered the logo of Handala, an إيران-linked hacking group, on login pages across the company’s systems. The breach reportedly targeted the firm’s Microsoft-based infrastructure, though the full extent of the disruption remains unclear.
Handala has claimed responsibility for the attack, stating it exploited cloud management systems to remotely wipe large numbers of devices worldwide. The group said the operation was carried out in retaliation for a missile strike in Iran. Independent verification of these claims is still pending.
Cybersecurity analysts say the attack is part of a broader campaign by groups linked to Iran’s security apparatus. According to findings from CloudSek, organisations associated with the Islamic Revolutionary Guard Corps have targeted US critical infrastructure. These include CyberAv3ngers, APT33 and APT55, which are accused of attempting to infiltrate industrial systems such as power grids and water facilities.
Experts say some of these groups use simple methods, including default passwords, to access systems, while others deploy malware aimed at disrupting operations or gathering intelligence. Additional networks linked to Iran’s Ministry of Intelligence have also been active, targeting telecommunications, energy companies and government organisations.
At the same time, the United States and Israel are conducting their own cyber operations. General Dan Caine said US Cyber Command played a key role early in the conflict, disrupting Iranian communications and sensor networks. Defence Secretary Pete Hegseth confirmed that artificial intelligence and cyber tools are being used alongside conventional military operations.
Israeli intelligence has also reportedly relied on hacked data to support military planning, highlighting the growing role of cyber capabilities in modern warfare.
Hacktivist activity has surged as well. More than 60 groups formed a loose coalition known as the Cyber Islamic Resistance, coordinating attacks through online platforms. These groups have claimed hundreds of operations, including attempts to disrupt Israeli infrastructure and private sector systems. Analysts warn that such actors are often less restrained and may pose risks to civilian networks.
The conflict has also drawn in groups from outside the region, including actors based in Iraq, Russia and other parts of the Middle East. Some have targeted government websites and transport infrastructure, while pro-Israeli groups have carried out retaliatory attacks against Iranian entities.
Security experts say the growing scale and coordination of cyber operations reflect a shift in how modern conflicts are fought, with digital attacks now running parallel to military action on the ground.
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