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The Pelé Index Shows Nearly 30 Years of Football Stocks Underperforming Global Markets

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As the 2026 FIFA World Cup unfolds with 48 teams and more than a hundred matches capturing global attention, renewed interest has emerged around one long-running question in finance: what happens if fans invest in the clubs they love?

Across Europe, a small number of football clubs are publicly listed, allowing supporters and investors to buy shares in teams that dominate weekend loyalties. But long-term data suggests that passion has not translated into profit.

Aegon Asset Management’s so-called “Pelé Index”, which tracks every listed European football club since 1998, offers one of the clearest measurements yet of that gap between emotional attachment and financial return.

Over the 2025/26 season, the index delivered a modest gain of just 0.4%, sharply underperforming global equities, which rose about 27% over the same period. European stock markets also outpaced it, returning around 17%.

The longer-term picture is even more striking. Since 1998, the Pelé Index has recorded a total decline of roughly 11%, while global equities surged approximately 678% over the same period. In practical terms, €1,000 invested in the football index nearly three decades ago would now be worth about €892, compared with roughly €7,784 if invested in global stocks.

The index currently includes 18 publicly traded football clubs across nine European leagues, with a combined market value of around €7.1 billion. Manchester United remains the largest component, accounting for about a quarter of the index, followed by Juventus and Fenerbahçe SK. Other constituents include Borussia Dortmund, Benfica, Porto, Celtic, Olympique Lyonnais, and several smaller Danish clubs.

Spain is notably absent from the list, as no LaLiga clubs are publicly traded despite the league featuring some of the world’s most valuable teams.

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According to Jordy Hermanns, portfolio manager and investment strategist at Aegon Asset Management, the consistent underperformance is rooted in the fundamental structure of football clubs rather than short-term sporting outcomes.

Unlike typical listed companies, which prioritize shareholder value, football clubs operate with competing objectives focused on sporting success. That often means spending heavily on transfers, wages, and infrastructure in pursuit of trophies rather than financial efficiency.

“These objectives are not only different, they are often in conflict,” Hermanns said.

He added that this structural tension explains why even globally recognized clubs have struggled to generate long-term shareholder returns.

Juventus provides a notable example. Shares in the Italian club surged above €10 following Cristiano Ronaldo’s arrival in 2018 amid expectations of commercial growth and sporting dominance. However, the stock has since fallen below €2 and is down 35% this season following a sixth-place league finish.

Hermanns argues that reversing this trend would require a fundamental shift in governance and incentives, but acknowledges that fan expectations and competitive pressure make such a change unlikely.

“The beautiful game deserves your heart, but your investment portfolio deserves your reason,” he said.

Nearly three decades of data suggest a consistent conclusion: while football clubs may inspire loyalty and emotion, they have rarely rewarded investors financially.

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South Korea’s Economy Grows 1% as Semiconductor Boom Drives Exports and Investment

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South Korea’s economy grew faster than expected in the third quarter, supported by strong semiconductor demand and increased investment in production equipment, although economists warned that the country’s dependence on the chip industry leaves it exposed to a potential slowdown in global artificial intelligence spending.

Gross domestic product rose by 1.0% between July and September compared with the previous quarter, according to preliminary figures released by the Bank of Korea on Tuesday. The expansion was more than three times the central bank’s August forecast of 0.3%.

Exports increased by 2.3% during the quarter, driven by semiconductors, machinery and electrical equipment, the Bank of Korea said. Investment in facilities climbed by 4.1%, largely reflecting spending on machinery used in semiconductor manufacturing.

The figures support the central bank’s assessment that strong demand for chips is sustaining export performance and business investment, according to Kwon Hyo-sung of Bloomberg Economics.

South Korea’s semiconductor exports reached $148 billion (€127 billion) in the third quarter, marking a 218.7% increase from the same period a year earlier, government figures showed. Rising chip demand has provided a significant boost to the country’s trade performance and broader economic activity.

On an annual basis, South Korea’s economy expanded by 3.4% in the third quarter, compared with 3.7% growth in the previous three months.

Real gross domestic income, a measure of the purchasing power generated by economic activity, increased by 18.8% year-on-year. The rise was the strongest in nearly 49 years and was supported by higher semiconductor prices.

The latest figures follow a strong start to the year. South Korea’s economy expanded by 1.7% quarter-on-quarter in the first three months of the year, its fastest growth in more than five years, as demand for semiconductors strengthened.

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However, economists warned that the recovery remains concentrated in one major industry, creating risks if demand weakens.

“The risk is that growth stays heavily concentrated in the semiconductor sector, leaving South Korea exposed to a slowdown in global AI spending,” said John Bromhead, a senior economist at Moody’s Analytics.

The warning reflects concerns that the current wave of investment in AI infrastructure may not continue at the same pace. A reduction in spending by technology companies could weaken demand for advanced chips, affecting South Korea’s exports, manufacturing investment and economic growth.

The semiconductor boom has also helped strengthen the country’s external finances. South Korea recorded a current account surplus of $116.6 billion (€100 billion) in the second quarter, reaching a record high.

While robust chip exports have supported growth and income, the latest data highlights the challenge facing policymakers as they seek to sustain economic momentum while limiting exposure to shifts in the global technology market.

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Russia and Kazakhstan Sell Gold Reserves as Poland Continues Buying

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Russia and Kazakhstan are reducing their gold holdings while Poland continues to expand its reserves, highlighting differing strategies among central banks as gold prices remain elevated. Analysts say the sales are unlikely to trigger a major decline in global prices, although they raise questions about whether other countries could follow the same path.

Russia has been selling gold throughout 2026. In September, its reserves fell by approximately 6.2 tonnes, taking the total reduction since January to around 62 tonnes. A comparable pace of selling has rarely been seen in Russia’s modern history. In 1998, the country sold 118 tonnes of gold over three months.

Adam Stroniawski, managing director of Polish precious metals dealer Mennica Skarbowa, told Euronews that Russia’s sales were linked to a budget shortfall caused by the war in Ukraine and increased defence spending.

He said Russia was selling gold outside the London bullion market, with transactions taking place through Hong Kong and China’s central bank emerging as the main buyer. Hong Kong trade data showed that about 100 tonnes of Russian gold arrived between January and July, nearly three times the volume recorded during the same period last year.

Stroniawski expects the transactions to have a limited effect on international prices. He also said Russia could eventually return to buying gold and rebuilding its reserves, as it did after its 1998 sell-off.

Kazakhstan has also announced plans to reduce its gold holdings. The country was among the world’s largest gold buyers during the first eight months of 2026, but intends to bring gold’s share of its total reserves down from around 78% to 75% by the end of the year.

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Stroniawski said the move could be temporary, reflecting budget pressures or an opportunity to realise profits after years of buying. The planned reduction is relatively modest and sales are expected to be spread over time, limiting the likely effect on global markets.

Poland, meanwhile, is not expected to follow the same course. The National Bank of Poland has steadily increased its gold holdings and is approaching its target of 700 tonnes. Stroniawski said the country’s substantial reserves support its credit standing and help stabilise its currency. Poland currently ranks 10th globally in gold reserves, he added, and reaching the target would not necessarily mark the end of purchases.

Gold’s performance has been mixed in 2026 following substantial gains in previous years. According to the World Gold Council, prices rose 25.5% in 2024 and 67.4% in 2025 in US dollar terms, before declining 4.4% during the first nine months of 2026.

Stroniawski believes temporary price corrections do not necessarily undermine gold’s longer-term outlook. Central-bank purchases and demand from investors seeking a safe-haven asset could continue to support prices.

He cautioned, however, that investors should not expect guaranteed short-term returns. Gold, he said, is more likely to deliver reliable gains over an extended period.

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San Francisco Startup Claims Breakthrough in Turning Mercury Into Gold

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San Francisco-based fusion energy startup Marathon Fusion says it has converted mercury into stable gold at a rate 10 times higher than a record previously reported by CERN, reviving questions about whether laboratory-produced gold could eventually affect the precious metal’s market.

The company announced on Wednesday that it had achieved the transmutation last month. However, the claim has not been independently verified, and details about the quantity produced, production costs and the process’s commercial viability remain unclear.

Founded in 2023 by Kyle Schiller and Adam Rutkowski, a former SpaceX engineer, Marathon Fusion develops fuel systems for future fusion power plants. These facilities aim to generate electricity by fusing atomic nuclei, a process that also powers the sun.

The company lists the US Department of Energy as a partner on its website and received a 2023 award from the department’s Advanced Research Projects Agency-Energy. Its backers include Breakthrough Energy, founded by Bill Gates, and mining group Anglo American, which owns diamond company De Beers.

Marathon said its process uses neutrons generated by fusion reactions to bombard mercury. This produces an unstable isotope that subsequently decays into gold.

The company said it had exceeded a record reported by CERN, the Geneva-based organisation operating the world’s largest particle physics laboratory. In 2025, CERN reported that its Large Hadron Collider had produced approximately 29 picograms of gold during operations between 2015 and 2018. The gold nuclei existed for only a fraction of a second before being destroyed in collisions with accelerator equipment.

Marathon also claims to have broken a 40-year-old Soviet record using its plasma centrifuge, a machine designed to separate isotopes used in fusion fuel. It is developing a reactor in San Francisco intended to achieve record power density.

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The announcement has drawn attention because of the impact laboratory-grown diamonds have had on the natural diamond industry. Lab-grown diamonds are chemically identical to mined stones but can be produced at substantially lower prices. Industry analyst Paul Zimnisky said wholesale prices for laboratory-grown diamonds fell by 90% to 95% from their 2015 levels.

De Beers introduced its Lightbox laboratory-grown diamond brand in 2018 but discontinued it in 2025 to concentrate on natural diamonds. Anglo American is now in talks to sell its 85% stake in De Beers for about $1 billion, according to Bloomberg.

Gold presents a different challenge. Unlike diamonds, it is also widely held by central banks as a reserve asset. The World Gold Council reported that mines produced 3,672 tonnes in 2025, while approximately 222,600 tonnes have been mined throughout history.

Marathon estimated in a 2025 study that a fusion plant could potentially produce about five tonnes of gold annually per gigawatt of electricity. One hundred plants operating at that level could add around 500 tonnes to annual supply, equivalent to roughly 14% of 2025 mine production.

However, commercial fusion power plants are not yet generating electricity for sale, and widespread deployment remains years away. Marathon has also said the resulting gold could contain radioactive isotopes and might require storage for up to 18 years before being sold.

No public plans have been announced to commercialise the process. While the claim remains unverified, the prospect of producing gold through nuclear reactions has raised questions about how future technological advances could affect the precious metal market.

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