Connect with us

Travel

Europeans Choose Skill-Based Holidays Over Traditional Sightseeing, Mastercard Survey Finds

Published

on

European travellers are increasingly using their holidays to learn new skills rather than simply relax or collect souvenirs, according to a new survey by Mastercard that highlights a growing demand for experience-driven travel.

The study, which surveyed more than 27,000 holidaymakers across 28 European countries, found that 48 percent of respondents plan to learn a new skill during their trips this summer. Many travellers also said they are willing to spend more on holidays that offer authentic learning experiences, reflecting changing priorities in the tourism sector.

According to the findings, 42 percent of participants would pay extra for trips that include opportunities to develop new abilities, while seeking local businesses and instructors who can provide genuine cultural experiences.

The survey found that 37 percent of respondents have already booked what Mastercard describes as a “skilliday” – a holiday centred on learning practical or creative skills rather than traditional sightseeing.

Younger travellers are leading the trend. Among those aged 18 to 24, 57 percent said they were planning a skill-based holiday this season. The figure stood at 52 percent among travellers aged 25 to 34, showing continued enthusiasm among younger generations for educational travel experiences.

The research also revealed that 51 percent believe learning something new makes a holiday more meaningful, while 48 percent said the knowledge and abilities gained during a trip are more valuable than the souvenirs they bring home.

Natalia Lechmanova, chief economist for Europe at the Mastercard Economics Institute, said travellers are increasingly looking for experiences that create lasting memories through active participation.

She said spending on experiences has remained stronger than spending on physical goods, with skill-focused holidays representing a growing segment of the travel market. She added that these trips often encourage visitors to explore smaller towns, rural communities and destinations outside the traditional peak tourist season, helping spread tourism benefits more evenly.

See also  Kazakhstan to Transform Baikonur’s Decommissioned Space Facilities into Major Tourist Attractions

Language learning emerged as the most popular activity among European travellers, with 30 percent expressing interest in improving basic conversational skills while abroad. Culinary experiences ranked closely behind, with 28 percent hoping to attend cooking classes led by local chefs, while another 28 percent wanted to learn about food and drink production, including cheesemaking.

Wellness activities such as meditation, yoga and martial arts attracted 25 percent of respondents, followed by traditional crafts including pottery, weaving and woodworking at 24 percent. Creative pursuits such as photography, painting and writing were selected by 23 percent, while sports, hiking and surfing appealed to 19 percent.

The survey also highlighted differences between countries. Serbian travellers showed the strongest interest in learning new languages, while Romanians expressed the greatest enthusiasm for cooking classes. Swedish respondents were particularly interested in food production, Slovenians favoured wellness activities, and Italians showed the highest interest in traditional crafts. Croatians and Serbians ranked highest for creative arts, while Ukrainians were the most interested in developing new sports and fitness skills during their holidays.

Travel

Hyatt Opens Adults-Oriented Luxury Hotel on Greece’s Paros Island

Published

on

A new luxury hotel has opened on the Greek island of Paros, offering visitors an upscale retreat as demand for premium travel experiences across the Cyclades continues to grow.

The Parian Chronicle Hotel Paros, operated under Hyatt, has welcomed its first guests in the village of Kampos. The 50-room property is designed for travelers aged 13 and above, providing a quieter atmosphere while showcasing the island’s history, architecture and culinary traditions.

The hotel takes its name from the ancient Parian Chronicle, a marble inscription that records key events in Greek history and mythology. Each guest room features either a private swimming pool or a Jacuzzi, offering a high-end accommodation experience.

Nikos Koutroumanidis, the hotel’s general manager, said the property was created to reflect the character and heritage of Paros.

“Parian Chronicle Hotel Paros is a place that moves to the rhythm of the island, unhurried, generous and deeply rooted in the story of Paros,” he said. “We have worked to create a sanctuary that honours this extraordinary setting while offering every comfort our guests deserve.”

Designed by Makridis Associates, the hotel features interiors inspired by the island’s famous marble. Soft neutral colors and earthy tones dominate the design, creating a minimalist style that reflects traditional Cycladic architecture.

One of the property’s main attractions is the 120-square-meter Nipson Spa, which includes a fitness center, separate saunas for men and women, a double treatment room and a large outdoor swimming pool.

Dining is centered around the hotel’s signature restaurant, NAAO, which serves breakfast, lunch and dinner using locally sourced ingredients and traditional recipes from the Cyclades.

See also  Scenic Rail Adventure Offers Stress-Free Journey Through Switzerland's Highlights

The breakfast menu includes freshly baked bread, regional cheeses, olive oil, honey and locally grown herbs, while lunch and dinner feature dishes prepared using traditional techniques such as curing, sun drying and grilling. Meals are paired with wines produced on Paros and neighboring Cycladic islands.

The opening comes as Greece continues to attract strong international tourism, with islands beyond Santorini and Mykonos gaining popularity among visitors seeking less crowded destinations while still enjoying luxury accommodation.

Paros has become increasingly popular for its sandy beaches, picturesque villages and traditional whitewashed architecture, making it a favored destination for travelers looking for a more relaxed island experience.

The hotel is located about 20 minutes by road from Parikia Port, which is connected to Athens by ferry services that typically take around three hours.

Paros Airport is approximately 10 minutes away and offers domestic flights from Athens, Thessaloniki and Heraklion. Seasonal charter services from the Austrian cities of Klagenfurt and Graz also provide additional access for European travelers during the peak holiday season.

Continue Reading

Travel

AlUla Manara to Bring World-Class Astrotourism Hub to Saudi Desert

Published

on

A major new astrotourism destination is set to open near Saudi Arabia’s AlUla region, adding to growing global interest in space tourism and stargazing experiences. The upcoming AlUla Manara project will combine scientific research facilities with public viewing spaces in one of the region’s designated Dark Sky Parks.

Interest in space-based tourism has surged in recent years, driven by rare astronomical events, stronger-than-usual northern lights activity, and renewed global focus on lunar exploration programmes such as Artemis II. With upcoming celestial events including a solar eclipse expected over parts of Greenland, Iceland and Spain this August, and another widely anticipated “eclipse of the century” projected for 2027, demand for dedicated stargazing destinations continues to grow.

AlUla Manara will be located around 70 kilometres north of AlUla city, an area already known for its archaeological significance, including the UNESCO World Heritage site Hegra. The new development is positioned as both a visitor attraction and a scientific observatory, reinforcing the region’s expanding cultural and scientific profile.

The facility will feature advanced astronomical equipment, including a primary telescope with a four-metre diameter and two additional telescopes measuring two metres each. Once completed, it is expected to rank among the largest observatories in the world. The wider site plan also includes accommodation facilities and a dedicated stargazing lodge, allowing visitors to stay overnight in the desert environment.

The name “Manara,” derived from Arabic, translates to “lighthouse,” reflecting the project’s ambition to serve as a guiding point for scientific discovery and public engagement with space.

Designed by Heatherwick Studio, the architecture draws inspiration from spiralling cosmic formations such as galaxies and planetary rings. The design also reflects mathematical patterns found in nature on Earth, including those seen in plants, shells and fossils. The building will house exhibition spaces, a planetarium, dining facilities, and a rooftop observation deck intended for direct sky viewing.

See also  Best and Worst UK-Based Airlines for Customer Service Revealed

Studio representatives said the project aims to reshape the traditional concept of observatories, which are often seen as remote and inaccessible. Instead, AlUla Manara is designed to create an immersive environment that brings scientific exploration closer to the public.

While AlUla International Airport currently has no direct flights from Europe, the region is accessible via domestic connections from Riyadh and Jeddah, as well as regional hubs including Doha and Dubai.

Continue Reading

Travel

Baltic Coast Mega-Hotel Opens in Poland With 1,240 Rooms—But Only Half Are Ready

Published

on

A vast new hotel complex on Poland’s Baltic Sea coast is set to open next week, but despite its scale and ambition, not all of it will be ready for guests when the doors officially open.

Located in the small resort village of Pobierowo, which has a population of just around 1,000 people, the new five-star property is being described as the largest hotel on the Baltic coast. The development spans 180,000 square metres, rises 13 floors, and contains 1,240 rooms, making it one of the biggest hospitality projects in the region.

The hotel is part of the Gołębiewski chain and sits roughly 30 minutes from the popular German holiday island of Usedom. Room prices start at around €350 per night, while premium suites can reach up to €900, placing it firmly in the luxury segment of the tourism market.

However, the opening comes with a significant limitation. Only about 500 of the 1,240 rooms are fully completed and ready for guests. The remaining rooms, each measuring approximately 50 square metres, are still under construction or awaiting final finishing touches. Many include balconies, though not all offer sea views.

Despite the incomplete sections, demand has been strong. Marketing director Marta Masłowska said more than 2,000 bookings were made within the first 24 hours of reservations opening, signalling high interest in the resort ahead of its debut season.

The hotel’s location places it just 150 metres from the sandy Baltic coastline, offering direct beach access for guests. A major highlight is its expansive pool complex, featuring a 104-metre-long and 60-metre-wide swimming area situated directly in front of the building.

See also  Rising Jet Fuel Costs Revive Interest in Travelling to Spain Without Flying

In addition, the property includes a wide range of leisure facilities such as indoor swimming pools, whirlpools, a children’s water zone, sauna areas, water slides, and a salt grotto. Further attractions are planned, including a cinema, bowling alley, supermarket, climbing walls, volleyball courts, a nightclub, and entertainment spaces for children. It remains unclear whether all amenities will be fully operational at launch.

Live piano music in the lobby is expected to add to the luxury atmosphere, with regular entertainment planned for guests throughout the season.

The project was envisioned by the late Polish entrepreneur Tadeusz Gołębiewski, who began his career as a waffle baker before founding the Tago biscuit company in 1972 and later expanding into the hotel industry, building a nationwide hospitality empire.

While the hotel is expected to transform tourism in Pobierowo, questions remain over how quickly the remaining sections will be completed and whether the full vision of the mega-resort will be delivered on schedule.

Continue Reading

Trending