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Surge in Nordic Tourism as Norwegian Krone Weakens

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Nordic Tourism

Nordic tourism has experienced a significant rise in recent months, largely driven by the weakening of the Norwegian krone against most major global currencies.

As of now, the Norwegian krone has depreciated about 6.50% against the US dollar since the beginning of the year, trading at $0.091. Similarly, it has fallen around 5.45% against the Euro, currently trading at €0.084. This devaluation has made Norway a more attractive destination for international tourists, though it has also meant higher costs for Norwegians traveling abroad and increased expenses for local retailers importing international brands.

Factors Behind the Tourism Boom
According to Statista, Norway’s travel and tourism market is projected to generate $4,682 million (€4,291 million) in 2024, with an expected annual growth rate of 3.03% from 2024 to 2029. This growth trajectory could see the market reach $5,436 million by 2029.

The influx of tourists is not just from neighboring countries but also from Germany, the United States, Sweden, the Netherlands, and Denmark. The summer months of June to August are particularly busy, with popular activities including kayaking in the fjords, hiking, and camping. During winter, despite harsher temperatures, Norway attracts tourists eager to witness the Northern Lights, along with skiing and other winter sports. There has also been a notable rise in adventure tourism, including glacier exploration.

Popular Tourism Packages and Sustainable Initiatives
Package holidays are among the most popular options, with online sales seeing a significant surge. Norway’s investment in sustainable tourism has also paid off, attracting nature lovers and environmentally conscious travelers. Activities like whale watching, polar bear expeditions, and bird watching are gaining popularity as part of this sustainable push.

The weakening krone has made these typically expensive activities more accessible to travelers from lower-income countries. This, combined with the Norwegian government’s focus on environmental and cultural heritage preservation, has enhanced the country’s appeal.

Economic Impact and Future Initiatives
The surge in tourism has been particularly strong from countries like China, where Norway is traditionally seen as expensive. Chinese tourists are now spending more on luxury Norwegian brands such as Moncler and Høyer. This trend has prompted Norway and other Scandinavian countries like Finland, Denmark, and Sweden to focus more on catering to Chinese tourists through joint tourism initiatives, better flight connections, and diverse payment options.

Overall, the devaluation of the Norwegian krone has not only boosted tourism but also led to increased spending in local luxury markets, reinforcing Norway’s status as a prime destination for international travelers.

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Basel Prepares to Host Eurovision as Fans from 80 Countries Arrive

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The city of Basel is set to take centre stage next week as it hosts the 69th edition of the Eurovision Song Contest. From 13 to 17 May, 37 countries will compete at the St. Jakobshalle arena, drawing tens of thousands of visitors and turning the Swiss city into a global hotspot for music and celebration.

This year marks the first time Switzerland has hosted the contest since 1989, and anticipation is running high. Organisers report that fans from 80 different countries will be present for the live shows, with a total crowd of up to 50,000 expected to arrive in the coming days.

Swiss fans have purchased the highest number of tickets, eager to welcome the event back home. Germany follows closely behind, with large contingents also coming from the United Kingdom, France, and Spain. The contest remains a powerful draw across Europe and beyond, known for its extravagant performances and electric atmosphere.

As the city prepares for the influx, accommodation prices have surged dramatically. An analysis by sports news outlet Wettfreunde.net, which examined over 1,000 listings on Booking.com and Airbnb, reveals steep increases in lodging costs during the contest week.

For a six-night stay from 12 to 18 May, Booking.com listings average €6,024 — a 139% jump compared to the week before and a 137% rise over the week after. Airbnb prices are also up significantly, with an average cost of €1,804, representing a 130% and 164% increase respectively.

Some listings have reached eye-watering levels. The most expensive property on Airbnb is a loft just 2.5 kilometres from the venue, priced at €67,369 for six nights. On Booking.com, a studio apartment eight kilometres from the arena is listed at €21,906 for the same period.

Despite the soaring rates, budget options do exist — though they remain costly by regular standards. The cheapest available room on Booking.com is a double in a capsule hotel near the venue for €1,178, while Airbnb’s least expensive listing is a €252 apartment located 30 kilometres away.

With the stage nearly set, Basel is bracing for a week of music, spectacle, and international flair as Eurovision fever sweeps the city once more.

Will you be tuning in to the contest or following the excitement from afar?

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Rome Braces for Travel Disruptions Following the Death of Pope Francis

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Travellers to Rome over the coming weeks should expect significant disruptions and closures at some of the city’s most iconic religious sites following the death of Pope Francis on April 21.

The Vatican confirmed that Pope Francis, born Jorge Mario Bergoglio in Argentina, died on Monday after suffering a stroke that led to a coma and subsequent heart failure. His passing has set in motion a series of deeply traditional rituals, including a funeral, public mourning, and the election of a new pope.

Among the immediate impacts is the closure of the Sistine Chapel, which will be used exclusively by the College of Cardinals for the conclave—the secretive process to elect the next pope. The Vatican announced the chapel will close to the public from April 28 and remain inaccessible until several days after the conclave concludes, likely reopening in mid-May.

Other nearby attractions will also see changes. The Vatican Museums will remain open except for April 26, when they will close to honor the Pope’s funeral. However, access to the Sistine Chapel will be suspended, and security will be tight throughout Vatican City. Tours of the Vatican Gardens and the Necropolis of the Via Triumphalis are also suspended due to increased security measures as cardinals travel between the chapel and their accommodations.

St. Peter’s Basilica is currently hosting thousands of mourners, with the late pontiff’s body lying in state until April 25. Public access is possible from 7 a.m. to midnight on April 24, and from 7 a.m. to 7 p.m. on April 25. However, long queues and strict dress codes are in place. Parts of the basilica, including the dome, are closed to visitors, and all guided tours are suspended.

The Pope’s funeral is scheduled for April 26 at St. Peter’s Square and is expected to draw millions. Hotel and flight prices have already begun to climb in anticipation of the influx of visitors, many of whom are traveling to witness what is considered a historic and spiritual milestone.

Following the funeral, attention will turn to the election of the new pope. Tourists and faithful can witness the traditional smoke signals from the Sistine Chapel chimney—black indicating no decision, and white signaling that a new pope has been chosen. Crowds are expected to gather in large numbers in St. Peter’s Square for this moment.

While some visitors may be disappointed by limited access to key religious sites, others are embracing the rare opportunity to witness the Vatican during a pivotal moment in modern Church history.

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Travel Industry Faces Scrutiny Over Website Accessibility Failures

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Travel companies are coming under increasing pressure for failing to make their websites accessible to people with disabilities, potentially missing out on millions in revenue and facing new legal risks under incoming EU regulations.

Reports by WebAIM, a nonprofit focused on digital accessibility, and AudioEye, a technology company specializing in accessible design, have both identified travel websites as some of the least accessible across the internet. According to WebAIM’s “Million” report, the average travel homepage contained nearly 60 accessibility errors—a 17% increase from the previous year.

“These barriers don’t just impact user experience—they also hurt the bottom line,” said Jared Smith, Executive Director of WebAIM. “With around 20% of the population reporting a disability, ignoring accessibility excludes a large pool of potential customers.”

Common problems flagged by the reports include poor colour contrast, missing image descriptions (alt text), vague links, inaccessible forms, and issues for keyboard-only users. AudioEye noted that 41% of travel and hospitality websites were especially difficult to navigate without a mouse, severely limiting functionality for visually impaired users or those relying on assistive technology.

The World Health Organization estimates that one in six people globally lives with some form of disability. Visual impairments alone affect over 2.2 billion people worldwide, with 43 million registered as blind.

Among the worst offenders is Booking.com, the world’s most visited travel site, which ranked a dismal 712,074th in accessibility among the top one million websites. Other travel giants like Airbnb and Trip.com also scored poorly. On the other hand, companies like Uber and Skyscanner ranked significantly higher, indicating that accessibility improvements are achievable.

Accessibility advocate and blind presenter Lucy Edwards says her experience with travel sites is consistently frustrating. “It’s so infrequent that I can book a holiday independently,” she told Euronews Travel. “Pop-ups break my screen reader, and most images have no descriptive text.”

Screen readers are critical tools for users with visual impairments, converting digital text into speech or Braille. But many travel websites are poorly structured for these tools, making even simple tasks—like choosing a destination or confirming a booking—nearly impossible without assistance.

The issue is gaining urgency ahead of the European Accessibility Act (EEA), which takes effect on June 28. The EEA mandates that all digital services in the EU, including travel websites, meet standards defined by the Web Content Accessibility Guidelines (WCAG). These include readable fonts, clear navigation, image alt text, and full keyboard accessibility.

Failure to comply could lead to fines, legal action, and exclusion from public procurement, not to mention damage to brand reputation.

“Overall, the web experience has left me in tears,” Edwards said. “I’m lucky to have help, but it shouldn’t have to be this way.”

With the EEA deadline fast approaching, experts say travel companies must act quickly—not only to meet legal requirements but to ensure that travel is accessible to all.

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