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Study Finds Medical Test Promotions on Social Media Could Mislead Patients

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Sydney, Australia – A new study has found that influencer posts promoting medical tests on social media are often misleading, raising concerns about overdiagnosis, unnecessary treatments, and mental health impacts for patients.

Researchers analyzed over 900 posts on Instagram and TikTok, focusing on influencers with more than 1,000 followers. The study, led by Dr. Brooke Nickel from the University of Sydney, revealed that more than 80% of posts had a promotional tone, while only 6% cited scientific evidence about the effectiveness of the tests being advertised.

Concerns Over Medical Misinformation

Dr. Nickel warned that many of these tests, promoted under the guise of early screening and personal health control, are unnecessary for most people.

“The vast majority of these posts were overwhelmingly misleading,” she stated. “They are marketed as a way to take control of your health, but the science backing their efficacy is often shaky.”

The study examined social media posts about five specific medical tests, including:

  • Full-body MRI scans
  • Genetic testing claiming to detect early signs of 50 cancers
  • Gut health tests
  • Testosterone level tests
  • Ovarian reserve (egg count) tests

One of the primary risks associated with unnecessary medical testing is overdiagnosis, where healthy individuals are diagnosed with conditions that would never cause them harm.

Influencers Driving Overuse of Medical Tests

The research found that more than half of influencer posts encouraged followers to take action and get tested, yet only 6% mentioned the risks of overdiagnosis.

Dr. Ray Moynihan, an assistant professor at Bond University in Australia, described the situation as “a public health crisis.”

“Social media is an open sewer of medical misinformation,” he said. “This exacerbates overdiagnosis and threatens the sustainability of health systems.”

Financial Incentives and Regulatory Concerns

The study also revealed that 68% of influencers promoting these medical tests had financial interests, such as paid partnerships or discount codes, creating a potential conflict of interest.

“One of the key themes influencers use is ‘knowledge is power,’ but much of the information is cherry-picked,” Dr. Nickel explained. “When it comes to health, getting the full picture is essential, and half-truths can be dangerous.”

However, the study also noted that posts made by physicians (around 15% of the total sample) were generally more balanced, with fewer promotional tones and more emphasis on potential risks.

Call for Stricter Regulations

Given the widespread promotion of misleading health information, researchers emphasized the need for stronger regulations on social media platforms to prevent misinformation and protect public health.

“There must be greater oversight to ensure medical advice shared online is accurate and evidence-based,” Dr. Moynihan concluded.

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Experts Warn Against Viral TikTok Weight Loss Trends

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Misleading weight loss trends are taking social media by storm, with millions of TikTok users sharing and trying out DIY hacks that promise rapid results without leaving home. However, health experts are raising concerns about their effectiveness and potential harm.

Among the most popular weight loss fads currently trending on TikTok are the castor oil belly rub and the coffee with lemon drink. These viral methods have racked up tens of thousands of likes and views, but health professionals caution that their benefits are overstated—and in some cases, entirely fictional.

The castor oil trend involves rubbing the oil, derived from castor beans, onto the stomach with claims that it can flatten the belly within weeks. A single TikTok post promoting this method has garnered over 49,000 likes.

However, Priya Tew, a specialist dietitian and spokesperson for the British Dietetic Association, dismissed the claims. “There is no proof that applying castor oil can affect your internal fat or aid in weight loss,” she said. “It’s essentially just moisturizing your skin.”

Dr. Adam Collins, Professor of Nutrition at the University of Surrey, agreed. “There’s no metabolic reason for castor oil to impact visceral fat. These claims are simply not based on science.”

Another enduring trend is adding lemon to coffee, which surged in popularity in 2024 and remains widely shared in 2025. Supporters suggest the mixture boosts metabolism and fat burning due to caffeine’s natural stimulant effects.

But experts say that while caffeine can slightly increase metabolism, the impact is minimal. “It’s not like you’ll suddenly burn hundreds more calories,” said Dr. Collins. “And high doses of caffeine can lead to other health issues.”

Dr. Christophe Matthys, professor of Human Nutrition at KU Leuven, warned of additional risks. “Overconsumption of caffeine can affect sleep and disrupt hunger cues, leading to overeating,” he explained. “That can actually work against weight loss goals.”

Beyond physical health, experts are also worried about the psychological toll these trends may have, especially on younger audiences. “People can develop distorted relationships with food,” said Matthys. “These ideas often aren’t based on any scientific understanding but can leave lasting mental effects.”

Tew emphasized that sustainable weight loss comes from consistent, manageable changes—not viral shortcuts. “Adding a portion of fruit, snacking on nuts instead of crisps—these are the kinds of small changes that make a long-term difference,” she said.

Importantly, she also stressed that weight isn’t the only—or best—indicator of health. “We can be healthy in all shapes and sizes. Being in a larger body doesn’t necessarily mean you’re unhealthy or need to lose weight,” she added.

As TikTok continues to shape wellness conversations, experts urge users to be critical of trends and to seek evidence-based advice when it comes to their health.

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Tech-Savvy Seniors May Have Lower Dementia Risk, New Global Study Finds

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A new global study suggests that older adults who regularly use digital technology may be significantly less likely to experience cognitive decline, with benefits on par with those from exercise, education, and mental stimulation.

Published in Nature Human Behaviour, the study analyzed data from 57 previous studies covering more than 411,000 adults aged 50 and older from various countries. Researchers found a consistent link between regular technology use—such as smartphones, computers, or internet browsing—and a lower risk of cognitive impairment and decline.

Participants in the study, averaging 68 years old, were dubbed “digital pioneers” due to their unique position of growing up without access to the internet but adapting to digital technologies later in life. The findings suggest that embracing digital tools can offer notable cognitive benefits in older age.

“Older adults who engaged with digital technology were less likely to face memory loss or other signs of cognitive impairment over time,” said the study’s authors. The protective effect of tech use was found to be comparable—or even stronger—than traditional brain-health factors like physical exercise, low blood pressure, and higher education.

The findings were praised by experts in the field. Maximilian Haas, a cognitive researcher at the University of Geneva who was not involved in the study, called the research “completely timely” given global aging trends. “It’s understandable that technology use could evoke and provoke comparable effects to exercise and education,” Haas told Euronews Health.

Importantly, the study’s conclusions remained valid even after accounting for other variables such as socioeconomic background, overall health, and social support networks—factors that can also influence cognitive performance.

Haas’s own prior research aligns with these findings. His 2024 study of older adults in Switzerland showed that seniors with stronger memory function were more likely to use the internet regularly.

However, not all research agrees entirely. A separate analysis of around 463,000 people in the UK suggested no “obvious association” between computer use and reduced dementia risk, though it acknowledged the need for further study to understand the long-term effects of digital exposure on the brain.

The broader scientific conversation now weighs the concept of “technological reserve”—the idea that using technology can help preserve cognitive function—against fears of “digital dementia,” where over-reliance on screens is thought to weaken memory and focus.

“There’s both a positive and negative side to screen exposure,” Haas noted. “When it comes to cognitive function, it’s too little or too much that makes the difference.”

Ultimately, the new study supports the idea that moderate, purposeful tech use in older adults may serve as a powerful tool for maintaining brain health—potentially as impactful as any other lifestyle factor traditionally linked to reduced dementia risk.

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Testicular Cancer: High Survival Rates Depend on Early Detection, Say Experts

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As Testicular Cancer Awareness Month continues, health experts are emphasizing the importance of early detection in fighting the most common cancer affecting young men.

Although testicular cancer is relatively rare, it remains the leading cancer diagnosis among men under 45, with cases peaking in the late 20s and early 30s. Fortunately, when identified early, it is also among the most treatable forms of cancer. According to recent European data, 95% of men diagnosed before age 45 survive at least five years.

Despite these promising statistics, doctors warn that a lack of awareness and social taboos surrounding self-examinations may delay diagnoses. “There is no self-examination culture due to taboos,” said Dr. Hendrik Van Poppel, a urologist with the European Association of Urology and co-chair of the European Cancer Organisation’s inequalities network.

One in every 250 men in Europe is diagnosed with testicular cancer, but certain groups face a higher risk. Men with a family history of testicular cancer, those with HIV or fertility issues, and white men are more vulnerable. Additionally, men with cryptorchidism — a condition where the testicles fail to descend into the scrotum — are at increased risk. Between 5 to 10% of men with testicular cancer had cryptorchidism as children, though the condition can be corrected through surgery.

Van Poppel advises young men and teenage boys to perform monthly self-examinations, preferably during a warm shower or bath when the scrotum is relaxed. “Check each testicle separately for lumps or changes,” he said.

Most abnormalities found during self-exams are not cancer, but a small, painless lump should be evaluated by a doctor. Other signs include enlargement or pain in the testicle, and a scrotum that feels unusually hard, heavy, or achy. Additional symptoms, particularly if the cancer has spread, may include back or lower abdominal pain, unexplained weight loss, a persistent cough, difficulty breathing or swallowing, and chest soreness.

If testicular cancer is diagnosed, treatment usually begins with surgery to remove the affected testicle. Depending on the stage of the disease, chemotherapy or radiation therapy may follow. Some patients choose to have an artificial testicle implanted for cosmetic or psychological reasons.

Fertility may be impacted by certain treatments, so men are encouraged to consider sperm banking before beginning therapy. If the cancer has metastasized, more aggressive treatments or palliative care options may be recommended to manage symptoms and prolong life.

However, experts stress that a diagnosis is not a death sentence. “Many of these guys who are discovered late, even metastatic, can be cured,” said Van Poppel. “But the main goal should be timely detection.”

With awareness and regular self-checks, early intervention remains the key to successful treatment and recovery.

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