With rising noise levels in urban areas linked to health issues such as high blood pressure and sleep disturbances, a growing number of travellers are embracing “quiet tourism.” This emerging trend emphasizes peaceful getaways to serene destinations, offering an antidote to the cacophony of daily life.

A report by social media platform Pinterest highlights the surge in interest for tranquil travel, with searches for “quiet places” and “calm places” increasing by 50% and 42% respectively since 2023. Forest walks, mountain cabins, and island retreats are among the most sought-after experiences as travellers prioritize mindfulness and relaxation.

The Impact of Noise Pollution

Noise pollution, defined by the World Health Organization (WHO) as “unwanted or harmful outdoor sound created by human activities,” has been shown to contribute to significant health problems. Over 40% of people in Europe are exposed to transportation noise levels deemed harmful by WHO standards.

“Much of our daily lives is filled with noise and uncontrollable interruptions, especially in urban environments,” says Greg Scott, founder of the SoundPrint app, which measures sound levels in cities. “[Quieter] holidays can be seen as people wanting a respite from all the noise.”

For those seeking peace, various destinations in Europe and beyond are catering to this growing demand for tranquillity.

Top Quiet Tourism Destinations

• Powys, Wales
  Known for its rolling green hills and ancient heritage sites, Powys is celebrated for its low population density, with just 26 people per square kilometre. Named the “best place for peace and quiet” in a 2023 study by Cottages in Northumberland, the region promises serene landscapes and minimal noise pollution.
• Zurich, Switzerland
  Despite being a bustling city, Zurich is recognized as the least noise-polluted city globally, according to a 2021 survey by Mimi Hearing Technologies. Snow-capped mountains, tranquil lakes, and walkable streets further enhance Zurich’s reputation as one of Europe’s most liveable cities.
• Parc del Montnegre, Spain
  This protected natural area in Catalonia, just 40 minutes from Barcelona, became Spain’s first Urban Quiet Park in 2021. Known for its pine woods and medieval churches, Parc del Montnegre offers a serene escape for millions living nearby.
• Bohuslän Coast, Sweden
  On Sweden’s west coast, Bohuslän boasts picturesque fishing villages, nature reserves, and over 8,000 quiet islands. Recognized by the European Environment Agency, it’s one of Europe’s least noise-polluted areas.
• Hoh Rain Forest, Washington, USA
  For travellers venturing beyond Europe, the Hoh Rain Forest in western Washington offers a sanctuary of silence and ecological diversity.

As the trend for quiet tourism grows, these destinations provide not just relaxation but a vital reprieve from the increasing health challenges posed by noise pollution.

The small village of Oliete, nestled in Spain’s Teruel region, is finding innovative ways to revive its dwindling population, leveraging its abundant olive trees and targeting digital nomads seeking a slower pace of life.

With just 249 residents, Oliete faced a bleak future. However, the village launched a unique project, ApadrinaUnOliva.org (“Adopt an Olive Tree”), aiming to preserve its identity while attracting new residents. Sponsors worldwide contribute €60 annually to adopt olive trees, with funds directed toward local development projects, including converting a cow shed into a co-working space.

The initiative has sparked significant change. Over €71,000 raised through sponsorships, supplemented by €75,000 from government and business grants, has supported the creation of 43 jobs and brought 19 new residents to Oliete in the past year alone.

A New Lease on Life

Mark Rawdon, an Irish ship captain, lives in Oliete part-time with his Venezuelan partner, Carolina Sema. “Property and living costs are very reasonable here,” Rawdon said, describing the village’s draw for those seeking tranquility away from city life.

Digital nomads like Sandra Mairal, an event organizer from Barcelona, also find solace in Oliete. “I just love the slower pace of life,” she shared, describing how working from the co-working space allows her to reset from her high-pressure job.

Saving the School

A key indicator of the village’s success is its local school. Once on the brink of closure, the school now has 27 pupils, up from just three when the project began. Children are a lifeline for rural communities, and their growing presence signals hope for Oliete’s future.

Carlos Blanco, a father of four who moved from Barcelona in 2017, said his family has embraced the rural lifestyle. “It’s much more tranquil, with a better quality of life for the children,” he noted. His work with the olive oil project has been vital in sustaining the community.

A Broader Initiative

Oliete is part of Spain’s Red Nacional de Pueblos, a network of villages aiming to attract remote workers and counteract rural depopulation. Among Spain’s 8,131 municipalities, 1,840 are at risk of disappearing, according to the Autonomous University of Barcelona.

The program’s appeal is broad. Last year, a group of 18 European businesswomen participated in a fellowship in Oliete, and an American school visited to learn about the village’s revitalization efforts.

With its olive trees as the cornerstone of economic revival, Oliete stands as a model for other struggling villages, proving that a blend of tradition and innovation can pave the way for survival.