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Holiday Budgeting Tips: How to Save Money on Christmas in 2024

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With the festive season around the corner, holiday expenses are quickly piling up—gifts, social gatherings, decorations, and festive feasts. However, soaring living costs and higher interest rates have left many consumers with less disposable income this year, prompting a need for smarter budgeting strategies to avoid overspending during Christmas.

Experts Highlight Early Planning

Christie Cook, Managing Director of Retail at Hodge Bank, emphasized the importance of preparing early. “Ideally, we’d all enter the festive season with savings set aside, but with rising energy and domestic bills, many might feel unprepared for December’s higher outgoings,” she explained.

Cook suggested starting savings early and consistently setting aside money every payday. For instance, putting £50 (€60) into a savings account each month could yield £600 (€721) by the next holiday season. Fixed-term ISAs are another option for those with lump sums to save, providing interest benefits over the long term.

Budgeting and Spending Wisely

Tracking expenses and setting firm spending limits are crucial to avoiding holiday debt. Opting for cash or debit card payments over credit cards can offer better financial control and eliminate high-interest costs.

Shopping early for gifts can help spread expenses throughout the year and unlock better deals. Comparing prices and using cashback websites are other savvy strategies to maximize savings. Repurposing old decorations or making your own can also cut costs.

Managing Festive Feasts

Christmas dinners, often one of the biggest holiday expenses, can be managed through careful planning. Online portion calculators can reduce food waste, while buying frozen turkeys instead of fresh ones and focusing on fewer, crowd-favorite dishes can significantly lower costs. Hosting a potluck-style meal can further ease the financial and logistical burden.

Trends in 2024 Holiday Shopping

This year, consumers are prioritizing savings and seeking ways to cut costs. According to Vericast’s 2024 Holiday Retail TrendWatch report, 38% of respondents are hunting for discounts, while 27% are exploring local deals.

Interestingly, 41% of shoppers plan to prioritize gifts for themselves, even if it means spending less on others. Physical gifts remain more popular than experiences, largely due to cost considerations, while AI tools and digital wish lists are emerging as key shopping aids.

Many families are also reassessing holiday traditions, scaling back on extended gift exchanges and large gatherings to manage expenses.

Average Holiday Spending

In the UK, average Christmas spending per person is approximately £768 (€923), while other European countries, such as France (€159) and Germany (€166), report lower figures. Italy (€117) and Spain (€95) rank the lowest among major Western European economies.

Cook advised consumers to create wish lists and stick to them to avoid unnecessary purchases. “Unwanted gifts are often a waste of time and money,” she said.

While financial planning may feel daunting, early preparation and mindful spending can help ensure a joyful holiday season without the strain of overspending.

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Amazon Expands Job Creation in Europe’s High-Unemployment Regions, Invests Billions in Cloud and Infrastructure

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Amazon has announced significant investments aimed at driving job growth across Europe’s high-unemployment regions, as part of its broader economic impact strategy. The announcement coincides with the release of the company’s 2024 Europe Impact Report, which revealed Amazon contributed over €41 billion to Europe’s GDP, including €29 billion to the EU27 alone.

The figure is comparable to the entire GDP of Latvia, underscoring Amazon’s growing footprint across the continent. “Our economic impact in Europe goes far beyond the numbers,” said Mariangela Marseglia, Vice President of Amazon Stores EU. “We’re creating opportunities where they’re needed most, supporting local economies, and helping to revitalize communities across the continent.”

Amazon currently employs over 150,000 people across the EU, with more than 90,000 jobs located in areas suffering from above-average unemployment, according to Eurostat. One of the most striking examples is in France’s Hauts-de-France region, where unemployment is 8.7%. There, Amazon has created over 6,000 jobs in the past decade, including 2,600 permanent roles at its Lauwin-Planque fulfillment center.

A recent survey revealed 71% of locals view Amazon’s presence positively, and 94% highlight job creation as a key benefit. Research by Ipsos further supports this trend, showing that 81% of residents near Amazon logistics centers have seen job opportunities increase. More than half report financial improvements that influence long-term life decisions like homeownership or starting a family.

Amazon has also confirmed it does not use zero-hour contracts in any European countries where they are legally permitted, maintaining consistent employment standards across the region.

In terms of long-term investments, Amazon poured over €55 billion into infrastructure and workforce development across Europe in 2024 alone, with €38 billion going to EU member states. Since 2010, total investment has surpassed €320 billion.

Future plans heavily involve Amazon Web Services (AWS), which continues to expand across major European tech hubs. In Germany, Amazon plans to invest €8.8 billion in Frankfurt through 2026, supporting 15,200 jobs and contributing €15.4 billion to the country’s GDP. In the UK, an £8 billion (€9.5 billion) investment will support 14,000 jobs annually through 2028. France is set to benefit from €6 billion in cloud infrastructure investment by 2031, projected to generate €16.8 billion in GDP and support over 5,200 jobs annually.

As Amazon diversifies its European operations, these strategic investments aim to foster employment, boost regional economies, and solidify its presence as a key driver of growth and innovation across the continent.

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European Steel Stocks Slide as Trump Tariff Hike Boosts U.S. Rivals

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Shares of leading European steel producers dipped on Tuesday as markets reacted to former U.S. President Donald Trump’s plans to double tariffs on steel and aluminium imports, escalating concerns of renewed global trade tensions.

Trump’s proposal, which would increase existing tariffs from 25% to 50%, is set to take effect on June 4. The move has already jolted steel markets, sending European steel stocks lower while fueling gains among American producers. Trump defended the decision on his social media platform, Truth Social, declaring the measure a boost for U.S. industry: “Our steel and aluminum industries are coming back like never before. This will be yet another BIG jolt of great news for our wonderful steel and aluminum workers.”

European investors appeared less optimistic. German steelmaker Thyssenkrupp saw its shares fall 0.5% on the Frankfurt Stock Exchange on Tuesday, while Salzgitter AG slipped 0.4%. ArcelorMittal, one of the world’s largest steel manufacturers, dropped 1.1% on the Euronext Amsterdam. Austria’s Voestalpine AG also registered a 0.8% decline in Vienna.

Conversely, U.S. steel stocks rallied sharply following the announcement. Cleveland-Cliffs surged 23.2%, while Nucor and Steel Dynamics rose 10.1% and 10.3% respectively by Monday’s close, as investors bet on improved prospects for domestic producers shielded from international competition.

Despite the short-term boost for U.S. steel firms, the tariff hike has sparked fresh concerns about the broader economic consequences. Economists warn that the protectionist approach could backfire, raising costs for U.S. industries that rely heavily on imported aluminium and steel — particularly in the automotive and construction sectors.

Felix Tintelnot, professor of economics at Duke University, said the uncertainty surrounding such policy shifts makes long-term investment risky. “We’re talking about expansion of capacity of heavy industry that comes with significant upfront investments, and no business leader should take heavy upfront investments if they don’t believe that the same policy [will be] there two, three, or four years from now,” he told TIME.

Tintelnot further cautioned against setting trade policies unilaterally, emphasizing the need for a predictable economic framework. “Regardless of whether you’re in favour [of] or against these tariffs, you don’t want the President to just set tax rates arbitrarily, sort of by Executive Order all the time,” he said.

As global markets assess the potential fallout, the European steel industry may be bracing for more volatility, while U.S. manufacturers weigh the longer-term impact of a possibly inflationary policy shift.

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European Markets Slide as U.S.-China Tariff Tensions Escalate

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European stock markets slipped on Monday afternoon as renewed trade tensions between the U.S. and China unsettled investors, reigniting fears of a prolonged global trade dispute.

By 13:05 CEST, all major European indexes were trading in negative territory. The EURO STOXX 50 had dropped 0.68%, Germany’s DAX was down 0.48%, and France’s CAC 40 had fallen by 0.63%.

The downturn followed comments from Beijing accusing the United States of “severely violating” the terms of their recent trade agreement, prompting concerns of a fresh round of retaliatory measures. Investors were also reacting to U.S. President Donald Trump’s announcement that tariffs on steel and aluminium imports would be doubled from 25% to 50% starting Wednesday.

“Donald Trump has upset markets once again,” said Russ Mould, investment director at AJ Bell, in a note shared with Euronews. “Doubling import taxes on steel and aluminium, and aggravating China once again, mean we face a situation where uncertainty prevails. Trump’s continuous moving of the goalposts is frustrating for businesses, governments, consumers, and investors.”

Market sentiment soured across Europe and Asia, with futures suggesting a similarly weak open for Wall Street later in the day. In response to rising uncertainty, investors turned to safe-haven assets, giving gold a boost.

U.S. Market Outlook Mixed

While U.S. equity markets ended May relatively flat, major indices posted solid gains over the month, lifted by earlier optimism around easing trade tensions. However, that sentiment is now under pressure.

“The latest broadsides from the White House were primarily directed at China and the EU, with both threatening a response in kind to any further tariff hikes,” said Richard Hunter, head of markets at Interactive Investor.

Still, there were some encouraging economic signals. The Federal Reserve’s preferred inflation gauge, the Personal Consumption Expenditures index, came in lower than expected, while consumer sentiment surprised on the upside. Analysts caution, however, that these may be temporary reprieves.

Looking ahead, attention is turning to U.S. non-farm payroll data due at the end of the week. Economists forecast 130,000 new jobs added in May, down from 177,000 the previous month, with unemployment expected to hold at 4.2%.

Despite recent gains, U.S. markets remain fragile. Year-to-date, the Dow Jones is down 0.6%, the Nasdaq 1%, while the S&P 500 has managed a modest 0.5% rise, bolstered in part by strength in large-cap tech stocks.

Asian Markets Also Weigh Trade and Geopolitics

Asian markets also came under pressure. The Hang Seng index fell amid renewed concerns over U.S. tariffs and geopolitical uncertainty stemming from ongoing Russia-Ukraine tensions.

Mainland China’s markets were closed for a public holiday, but investors expect potential losses upon reopening, particularly after recent data showed further contraction in factory activity.

With trade tensions heating up again, global markets are bracing for a volatile start to June.

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