Connect with us

Business

Global Luxury Sector Faces New Blow as US-China Trade War Escalates

Published

on

The global luxury industry, already grappling with declining demand and changing consumer habits, faces a new hurdle as the trade war between the United States and China intensifies. Analysts warn that the sector’s fragile recovery may be further threatened by President Donald Trump’s recent decision to hike tariffs on Chinese goods to as high as 245%.

According to a memorandum seen by Euronews, the luxury market is forecasted to grow modestly at 1% to 3% annually between 2024 and 2027. This is a sharp slowdown compared to the 5% yearly growth seen between 2019 and 2023, and 9% between 2021 and 2023, as highlighted in a report by McKinsey.

China and the US are two of the largest luxury markets globally. In 2023, China accounted for 22%–24% of global luxury consumption, while US consumers contributed around 21% of total revenue in 2024, according to Bain & Company and Bank of America. Popular products in both markets include handbags, cosmetics, footwear, and leather goods, with brands such as Chanel, Dior, Louis Vuitton, Gucci, and Prada dominating sales.

However, economic slowdowns in both countries, combined with rising inflation and interest rates, have already caused luxury shoppers to scale back. The cost of living crisis in several regions has shifted consumer preferences toward more durable and budget-conscious purchases. Furthermore, luxury brands that raised prices post-pandemic without matching innovation are losing their exclusivity appeal.

The latest round of US tariffs, coupled with retaliatory Chinese tariffs currently at 125%, have added fresh uncertainty to the sector. Global stock markets have responded negatively, wiping billions in market capitalization from luxury giants. Shares of Lululemon Athletica dropped 20.7% on Nasdaq, Prada Group fell 23.4% on the Hong Kong Stock Exchange, and Kering and LVMH declined 26.3% and 19.9% respectively on Euronext Paris.

LVMH, often seen as a bellwether for the luxury industry, reported a 2% dip in Q1 2025 revenue to €20.3 billion. Fashion and leather goods revenue dropped 4%, perfumes and cosmetics remained flat, and wines and spirits fell 8%. Only watches and jewelry showed growth with a modest 1% increase.

Beyond China, US tariffs on EU goods—although reduced to 10% temporarily—also pose risks. The US imports various luxury products from Europe, including wine, chocolate, high-end apparel, and cars. These tariffs could increase prices for American consumers, potentially leading to reduced spending.

Additionally, the fragmented and globalized supply chains of luxury brands may incur hidden costs due to tariffs, further squeezing margins and complicating logistics.

In a surprising twist, the rising cost of luxury imports has led some Chinese manufacturers to promote knock-off products directly to US consumers via platforms like TikTok. Claiming to be original equipment manufacturers, they offer imitations of products like Birkin bags and Lululemon leggings at steep discounts. While their claims are largely unverified, Chinese wholesale platform DHgate has surged to the number two spot on the US Apple App Store, signaling growing consumer interest in alternatives amid rising prices.

As trade tensions deepen, the luxury sector is bracing for further disruptions in an already turbulent market landscape.

Business

Trump Secures $200 Billion in UAE Deals, Anchored by World’s Largest AI Campus Outside U.S.

Published

on

U.S. President Donald Trump has concluded his tour of the Persian Gulf with a major economic victory, announcing $200 billion (€179 billion) in agreements with the United Arab Emirates. The deals span artificial intelligence, aviation, energy, and industrial development, highlighting deepening economic ties between Washington and Abu Dhabi.

The centrepiece of the announcement is the creation of what is set to become the world’s largest AI campus outside the United States. The 10-square-mile facility will be built in Abu Dhabi by G42, a leading UAE artificial intelligence firm, in partnership with several American technology companies. With a planned capacity of 5 gigawatts, the campus will support advanced AI computing needs across the region and for developing nations in the Global South.

The new AI campus will host American hyperscalers and large enterprises, enabling regional compute capabilities while serving the Global South,” the U.S. Department of Commerce said in a statement.

The White House confirmed the UAE may be permitted to import up to 500,000 of Nvidia’s H100 GPUs annually through 2027, with around 20% allocated to G42. While some U.S. officials have expressed concern about potential technology leaks to China, the agreements include safeguards to ensure secure access and restricted technology sharing.

The UAE is committed to safeguarding advanced AI technologies by implementing stringent measures to prevent diversion and ensure controlled access,” the Commerce Department added.

UAE President Sheikh Mohamed bin Zayed Al Nahyan praised the agreement as “a testament to the ongoing collaboration between our countries in artificial intelligence.”

Commerce Secretary Howard W. Lutnick hailed the deals as a “major milestone in achieving President Trump’s vision for U.S. AI dominance.”

In addition to AI, the UAE committed to significant aviation and energy investments. Etihad Airways, the country’s national carrier, confirmed a $14.5 billion order for 28 widebody Boeing aircraft, including 787 and 777X models powered by GE Aerospace engines. The announcement comes just a day after Boeing signed a $96 billion agreement with Qatar Airways, driving its stock to a 52-week high.

In the energy sector, the Abu Dhabi National Oil Company (ADNOC) signed a $60 billion agreement with U.S. giants ExxonMobil, Occidental Petroleum, and EOG Resources to expand upstream oil and gas projects.

Other industrial deals include partnerships with Emirates Global Aluminum to advance aluminium smelting and gallium production.

The UAE agreements bring Trump’s total haul from the Gulf tour to $1.4 trillion, following earlier deals worth $600 billion with Saudi Arabia and $243 billion with Qatar. The trip underscored the Gulf region’s growing role in global tech and industrial investment, and the Biden administration’s strategic pivot toward economic cooperation in the Middle East.

Continue Reading

Business

Boeing Lands Record $96 Billion Deal with Qatar Airways During Trump’s Middle East Trade Tour

Published

on

Boeing shares soared to their highest level in over a year after the U.S. aerospace giant secured a landmark $96 billion agreement with Qatar Airways, marking the largest widebody aircraft order in the company’s history. The deal was unveiled during former President Donald Trump’s ongoing trade mission across the Gulf region.

The agreement was part of a broader $243.5 billion package of U.S.-Qatar deals announced by the White House during Trump’s visit to Doha. It includes the sale of 130 Boeing 787 Dreamliners and 30 777X aircraft, reinforcing Washington’s deepening commercial ties with Gulf states.

This order represents a record for Boeing and a pivotal moment for American manufacturing,” the White House said in a statement. “These historic deals will fuel economic growth, support nearly 400,000 American jobs, and reaffirm our leadership in aerospace technology.”

Boeing’s stock rose 2% on Wednesday, hitting a 52-week high in response to the announcement. The company described the order as its largest-ever for widebody jets and the biggest single purchase by Qatar Airways to date.

Qatar Airways CEO Engr. Badr Mohammed Al-Meer called the agreement a strategic move beyond mere fleet expansion. “We are building strength to deliver unmatched customer experiences,” he said, adding that the new aircraft will help the airline enhance global connectivity with improved efficiency and comfort.

Boeing CEO Kelly Ortberg, who joined Trump on the Middle East tour, hailed the deal as a major milestone for the company, which has struggled in recent years due to safety and production setbacks, particularly with its 737 MAX line. The company had also faced headwinds from U.S.-China trade tensions, which saw Beijing halt orders for Boeing jets in April.

In a related development, Boeing also secured a $4.8 billion order for 737-8 MAX aircraft from Saudi leasing firm AviLease earlier this week, further boosting its commercial prospects in the region.

Trump’s visit to Qatar follows a $600 billion investment plan signed with Saudi Arabia earlier in the week and precedes a scheduled stop in the United Arab Emirates, where additional aviation deals are anticipated.

The Boeing-Qatar agreement is one of several high-profile announcements during the former president’s tour, which also saw the finalization of an $80 billion artificial intelligence investment partnership with Saudi Arabia. These deals have not only strengthened U.S. business interests in the region but also driven gains across tech and aerospace stocks.

As geopolitical and trade dynamics continue to shift, Boeing’s historic order underscores the Gulf’s growing importance in the global aviation and technology supply chains.

Continue Reading

Business

China and Europe Drive Global EV Growth as U.S. Market Stalls Amid Policy Uncertainty

Published

on

Global sales of electric and plug-in hybrid vehicles continued to surge in April, driven by strong performance in China and Europe, despite a slowdown in North America, according to new data released Wednesday by EV research firm Rho Motion.

Worldwide, electric vehicle (EV) sales reached 1.5 million units in April, a 29% increase compared to the same month in 2024. However, this figure marked a 12% decline from March, indicating a monthly dip in momentum. From January to April, EV sales totaled 5.6 million units — a 29% rise year-on-year.

Europe and China were the key drivers of growth. Sales in Europe jumped by 35% in April, with China close behind at 32%. Meanwhile, the rest of the world saw an even stronger April growth rate of 51%. In contrast, North American sales declined by 5.6% during the same period.

Tariff negotiations are dominating headlines, but quietly, domestic manufacturers in China and the EU are growing market share,” said Charles Lester, Data Manager at Rho Motion. “The EU is the standout performer in 2025, as emissions targets have ignited a rapid industry transition to electric.”

From January to April, China posted a 35% increase in EV sales compared to the previous year. Europe followed with 25%, while North America saw more modest growth at just 5%.

Experts point to political developments as a key factor shaping the market’s trajectory. “EV adoption is accelerating — but politics, not technology, will decide who leads and who lags,” said Professor Christian Brand, a transport and energy expert at Oxford University.

In the U.S., uncertainty over the future of green tax incentives under President Trump’s administration is causing hesitation. Legislation under review would eliminate the current $7,500 federal tax credit for EV purchases by the end of 2026 and limit eligibility further. Tax breaks for commercial and second-hand EVs could also be scrapped.

Meanwhile, China is rolling out new consumer incentives to stimulate its slowing economy. Buyers trading in older vehicles for new EVs are now eligible for subsidies worth 20,000 yuan (€2,471), further boosting demand.

Trump’s 25% tariffs on imported vehicles and components have complicated matters for automakers with global supply chains. While recent executive orders offer some tariff relief, industry leaders remain concerned about profitability and dampened consumer sentiment.

Despite the policy divide, more than one in four cars sold globally this year is expected to be electric, according to the International Energy Agency.

The shift to EVs is a gradual evolution, not a revolution,” said Brand. “It’s not just about switching engines — it’s about reshaping entire industries.”

Continue Reading

Trending